{"title":"Bernard J. Jansen","description":null,"products":[{"product_id":"understanding-sponsored-search-cambridge-university-press-9781107628366-core-elements-of-keyword-advertising-bernard-j-jansen","title":"Understanding Sponsored Search","description":"\u003cp\u003eDelve into the world of online advertising with \"Understanding Sponsored Search\" by Bernard J. Jansen, published by Cambridge University Press in 2011. This insightful paperback, comprising 298 pages, explores the fundamental theory and practical methodologies of sponsored search. Jansen expertly examines key elements such as branding, consumer behavior, and the intricacies of internet advertising and searching. Whether you're a marketing professional, a student, or simply interested in understanding how search engines function, this book provides a comprehensive guide to navigating the complexities of keyword searching. Understand how sponsored search impacts consumer decision-making and enhances visibility for businesses in today’s digital landscape. Don't miss the chance to enrich your knowledge about one of the most crucial aspects of online marketing!\u003c\/p\u003e","brand":"Bernard J. Jansen","offers":[{"title":"Default Title","offer_id":52225223197014,"sku":"9781107628366","price":56.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781107628366.jpg?v=1767738736"},{"product_id":"understanding-audiences-customers-and-users-via-analytics-springer-international-publishing-ag-9783031419324-an-introduction-to-the-employment-of-web-social-and-other-types-of-digital-people-data-bernard-j-jansen","title":"Understanding Audiences, Customers, and Users via Analytics","description":"\u003cp\u003eDiscover the essential insights into audience engagement with \u003cstrong\u003eUnderstanding Audiences, Customers, and Users via Analytics\u003c\/strong\u003e by \u003cstrong\u003eBernard J. Jansen\u003c\/strong\u003e. Published by \u003cstrong\u003eSpringer International Publishing AG\u003c\/strong\u003e in 2023, this comprehensive guide spans \u003cstrong\u003e152 pages\u003c\/strong\u003e and is designed for anyone looking to harness the power of analytics.\u003c\/p\u003e \n\n\u003cp\u003eThis book delves into critical topics such as web analytics and social media analytics, providing you with the tools to create an effective analytics strategy. Explore various analytical tools tailored for social media, search, persona analytics, user studies, and website performance. Whether you're a marketer, business owner, or analyst, Jansen's expertise helps you understand and leverage audience data to enhance your strategies and drive success.\u003c\/p\u003e \n\n\u003cp\u003eEquip yourself with the knowledge to transform data into actionable insights with this indispensable resource!\u003c\/p\u003e","brand":"Bernard J. Jansen","offers":[{"title":"Default Title","offer_id":52255601754454,"sku":"9783031419324","price":42.43,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783031419324.jpg?v=1767784981"},{"product_id":"understanding-user-web-interactions-via-web-analytics-springer-international-publishing-ag-9783031011368-bernard-j-jansen","title":"Understanding User-Web Interactions via Web Analytics","description":"\u003cp\u003e\u003cstrong\u003eUnderstanding User-Web Interactions via Web Analytics\u003c\/strong\u003e by Bernard J. Jansen.\u003c\/p\u003e\n\u003cp\u003ePublished by Springer International Publishing AG, (2009), Paperback, 101 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Internet users, Statistics, Web usage mining, Data processing.\u003c\/p\u003e","brand":"Bernard J. Jansen","offers":[{"title":"Default Title","offer_id":52255994839382,"sku":"9783031011368","price":27.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783031011368.jpg?v=1767785508"},{"product_id":"proceedings-of-the-2nd-international-conference-on-cognitive-based-information-processing-and-applications-cipa-2022-springer-verlag-singapore-9789811993756-volume-2-bernard-j-jansen","title":"Proceedings of the 2nd International Conference on Cognitive Based Information Processing and Applications (CIPA 2022)","description":"\u003cp\u003eExplore the cutting-edge research in the field of cognitive-based information processing with the \u003cstrong\u003eProceedings of the 2nd International Conference on Cognitive Based Information Processing and Applications (CIPA 2022)\u003c\/strong\u003e, edited by \u003cstrong\u003eBernard J. Jansen\u003c\/strong\u003e. Published in 2023 by Springer Verlag, this comprehensive volume spans \u003cstrong\u003e747 pages\u003c\/strong\u003e and features a collection of insightful papers presented at the conference held in Changzhou, China, from September 22 to 23, 2022. This book is an essential resource for researchers, practitioners, and students interested in the latest advancements and applications in cognitive processing. Delve into this invaluable compilation to enhance your understanding of innovative methodologies and applications in the cognitive domain. Don't miss the opportunity to add this significant work to your library!\u003c\/p\u003e","brand":"Bernard J. Jansen","offers":[{"title":"Default Title","offer_id":52263457784150,"sku":"9789811993756","price":363.74,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9789811993756.jpg?v=1767795243"},{"product_id":"international-conference-on-cognitive-based-information-processing-and-applications-cipa-2021-springer-verlag-singapore-9789811658532-volume-2-bernard-j-jansen","title":"International Conference on Cognitive based Information Processing and Applications (CIPA 2021)","description":"\u003cp\u003eDiscover the cutting-edge research presented at the \u003cstrong\u003eInternational Conference on Cognitive based Information Processing and Applications (CIPA 2021)\u003c\/strong\u003e, expertly edited by \u003cstrong\u003eBernard J. Jansen\u003c\/strong\u003e. This comprehensive volume, published by \u003cstrong\u003eSpringer Verlag\u003c\/strong\u003e in 2021, features a collection of insightful papers from the conference held online on August 21, 2021, due to the COVID-19 pandemic. Spanning an impressive \u003cstrong\u003e1001 pages\u003c\/strong\u003e, this first edition offers valuable perspectives on cognitive information processing and its applications, making it an essential resource for researchers, practitioners, and students in the field. Enhance your understanding of the latest advancements and methodologies in cognitive-based information processing with this significant contribution to the academic community. Don't miss the opportunity to add this vital reference to your library.\u003c\/p\u003e","brand":"Bernard J. Jansen","offers":[{"title":"Default Title","offer_id":52271136899414,"sku":"9789811658532","price":266.74,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9789811658532.jpg?v=1767806941"},{"product_id":"international-conference-on-cognitive-based-information-processing-and-applications-cipa-2021-springer-verlag-singapore-9789811658563-volume-1-bernard-j-jansen","title":"International Conference on Cognitive based Information Processing and Applications (CIPA 2021)","description":"\u003cp\u003eDiscover the latest advancements in cognitive information processing with the \u003cstrong\u003eInternational Conference on Cognitive based Information Processing and Applications (CIPA 2021)\u003c\/strong\u003e, edited by \u003cstrong\u003eBernard J. Jansen\u003c\/strong\u003e. This comprehensive volume, published by \u003cstrong\u003eSpringer Verlag\u003c\/strong\u003e in 2022, features a collection of insightful papers presented at the CIPA conference held online on August 21, 2021, due to the COVID-19 pandemic.\u003c\/p\u003e \n\n\u003cp\u003eSpanning an impressive \u003cstrong\u003e1075 pages\u003c\/strong\u003e, this first edition is an essential resource for researchers, practitioners, and students interested in the intersection of cognitive science and information processing technologies. The book is thoughtfully divided into two volumes, providing an organized approach to the diverse topics covered during the conference.\u003c\/p\u003e \n\n\u003cp\u003eEnhance your understanding of cognitive-based applications and their implications in today's digital landscape with this pivotal publication. Perfect for anyone looking to stay at the forefront of research in this dynamic field.\u003c\/p\u003e","brand":"Bernard J. Jansen","offers":[{"title":"Default Title","offer_id":52271137358166,"sku":"9789811658563","price":266.74,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9789811658563.jpg?v=1767806940"},{"product_id":"data-driven-personas-springer-international-publishing-ag-9783031011030-bernard-j-jansen","title":"Data-Driven Personas","description":"\u003cp\u003eDiscover the power of data-driven personas in Bernard J. Jansen's insightful book, \u003cstrong\u003eData-Driven Personas\u003c\/strong\u003e. Published by Springer International Publishing AG in 2021, this informative paperback spans 317 pages and offers a comprehensive conceptual framework that integrates persona benefits, analytics advantages, and decision-making outcomes.\u003c\/p\u003e \n\n\u003cp\u003eJansen illustrates the practical application of this framework through real-world use cases across various fields, including system design, digital marketing, and content creation. By exploring these applications, readers will gain a deeper understanding of how to effectively leverage data-driven personas to enhance user engagement and optimize strategies.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're a marketer, designer, or content creator, \u003cstrong\u003eData-Driven Personas\u003c\/strong\u003e is an essential resource for anyone looking to harness data to inform their decision-making processes and improve overall outcomes.\u003c\/p\u003e","brand":"Bernard J. Jansen","offers":[{"title":"Default Title","offer_id":52276565639510,"sku":"9783031011030","price":72.74,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783031011030.jpg?v=1767817705"}],"url":"https:\/\/www.bookshop.ee\/collections\/bernard-j-jansen.oembed","provider":"Bookshop","version":"1.0","type":"link"}