{"title":"Eksporditurundus","description":null,"products":[{"product_id":"marketing-across-cultures-9780273757733","title":"Marketing Across Cultures","description":"\u003cp\u003eExplore the complexities of global marketing with \u003cstrong\u003eMarketing Across Cultures\u003c\/strong\u003e by \u003cstrong\u003eJean-Claude Usunier\u003c\/strong\u003e. Published in 2012, this comprehensive book spans 496 pages and delves into the vital role that cultural understanding plays in enhancing marketing performance. In our increasingly interconnected world, recognizing the nuances of cultural differences is essential for success in international business.\u003c\/p\u003e \u003cp\u003eUsunier and co-author Lee provide a thorough examination of how multinational companies can effectively navigate and adapt to diverse markets. By comparing various national marketing systems and local commercial practices, this book employs a cross-cultural approach that equips marketers with the necessary insights to develop tailored marketing strategies. Whether you are involved in export marketing, intercultural communication, or international business enterprises, this book is an invaluable resource for understanding the social aspects of marketing across cultures.\u003c\/p\u003e","brand":"Jean-Claude Usunier","offers":[{"title":"Default Title","offer_id":50944606503254,"sku":"9780273757733","price":90.93,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780273757733.jpg?v=1753945287"},{"product_id":"international-marketing-and-export-management-9781292016924","title":"International Marketing and Export Management","description":"\u003cp\u003eDiscover the intricacies of global trade with \u003cstrong\u003eInternational Marketing and Export Management\u003c\/strong\u003e by \u003cstrong\u003eGerald S. Albaum\u003c\/strong\u003e. This comprehensive 8th edition, published in 2016, spans an impressive \u003cstrong\u003e744 pages\u003c\/strong\u003e and serves as an essential resource for students and professionals alike. The book delves into the dynamic and ever-evolving world of international marketing, providing insightful analysis on the competitive landscape that businesses and consumers navigate today. With a focus on export marketing, it equips readers with the knowledge needed to make informed decisions in a global marketplace. Whether you’re a budding marketer or an experienced professional, this text offers valuable strategies and frameworks to enhance your understanding of international marketing practices. Don't miss the opportunity to expand your expertise with this authoritative guide!\u003c\/p\u003e","brand":"Gerald S. Albaum","offers":[{"title":"Default Title","offer_id":50975889588566,"sku":"9781292016924","price":82.44,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781292016924.jpg?v=1754181940"},{"product_id":"global-marketing-global-edition-9781292304021","title":"Global Marketing, Global Edition","description":"\u003cp\u003eDiscover the essential insights of international commerce with \u003cstrong\u003eGlobal Marketing, Global Edition\u003c\/strong\u003e by \u003cstrong\u003eMark C. Green\u003c\/strong\u003e. Published in 2020, this comprehensive guide spans 632 pages and is designed for students pursuing courses in global marketing. The Pearson Global Edition is meticulously crafted, drawing on feedback from educators worldwide to ensure the content is particularly relevant for learners outside the United States.\u003c\/p\u003e \n\n\u003cp\u003eThis edition provides a thorough understanding of the complexities of global marketing and the dynamic international business landscape. It emphasizes an environmental and strategic approach, highlighting the key dimensions of the global market. Whether you are a student or a professional seeking to enhance your marketing acumen, this book is an invaluable resource for navigating the challenges of export marketing and international trade.\u003c\/p\u003e \n\n\u003cp\u003eElevate your knowledge and skills in global marketing with this expertly curated text from Mark C. Green.\u003c\/p\u003e","brand":"Mark C. Green","offers":[{"title":"Default Title","offer_id":50975902794070,"sku":"9781292304021","price":93.35,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781292304021.jpg?v=1754182430"},{"product_id":"doing-business-in-emerging-markets-9781526494559","title":"Doing Business in Emerging Markets","description":"\u003cp\u003eFully updated to include coverage on the recent COVID-19 pandemic as well as other recent macro drivers, this third edition provides a comprehensive and authoritative examination of emerging markets across the globe.\u003c\/p\u003e","brand":"S. Tamer Cavusgil","offers":[{"title":"Default Title","offer_id":50982971081046,"sku":"9781526494559","price":83.65,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781526494559.jpg?v=1754292094"},{"product_id":"building-an-import-export-business-9780470120477","title":"Impordi-\/ekspordiettevõtte loomine","description":"\u003cp\u003e See enimmüüdud ja ajakohane juhend näitab teile, kuidas alustada oma impordi-\/ekspordiäriga, alates toore idee uurimisest kuni eduka käivitamiseni ja jätkuva ning tulusa äritegevuseni.\u003c\/p\u003e","brand":"Kenneth D. Weiss","offers":[{"title":"Default Title","offer_id":51022332428630,"sku":"9780470120477","price":21.21,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780470120477.jpg?v=1754677965"},{"product_id":"import-export-kit-for-dummies-9781119079675","title":"Impordi\/ekspordi komplekt mannekeenidele","description":"\u003cp\u003e Keskendudes globaalsele kaubandusele, pakub see raamat ettevõtjatele ja väikestele ning keskmise suurusega ettevõtetele teavet, mida nad vajavad oma toodete eksportimise alustamiseks üle maailma – ja ka müüdavate kaupade importimiseks. See näitab teile, kuidas järgida eduka äri- ja turundusplaani väljatöötamise juhiseid.\u003c\/p\u003e","brand":"John J. Capela","offers":[{"title":"Default Title","offer_id":51078273859926,"sku":"9781119079675","price":19.93,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781119079675.jpg?v=1755494519"},{"product_id":"international-marketing-9781506389226","title":"Rahvusvaheline turundus","description":"\u003cp\u003eUurides rahvusvahelist turundusettevõtmist mõjutavate põhikomponentide – turgude, 4P mudelite, kultuuri, keele, poliitiliste ja õiguslike majandussüsteemide ning infrastruktuuri – omavahelist seotust, aitab see raamat mõista rahvusvahelise turunduse ja rahvusvahelise äri sünergiat.\u003c\/p\u003e","brand":"Daniel W. Baack","offers":[{"title":"Default Title","offer_id":51181076578646,"sku":"9781506389226","price":77.59,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781506389226.jpg?v=1756585051"},{"product_id":"global-marketing-global-edition-9780273768685","title":"Global Marketing, Global Edition","description":"\u003cp\u003eDiscover the essential resource for International Marketing and Global Marketing courses with \u003cstrong\u003eGlobal Marketing, Global Edition\u003c\/strong\u003e by \u003cstrong\u003eWarren J. Keegan\u003c\/strong\u003e. Published in 2013, this authoritative text spans an impressive \u003cstrong\u003e480 pages\u003c\/strong\u003e, making it the go-to choice for MBA students and professionals alike. \u003c\/p\u003e \u003cp\u003eRenowned for its comprehensive case studies, this book provides invaluable insights into export marketing strategies and global market dynamics. Whether you're a student preparing for a career in international business or a professional seeking to enhance your marketing expertise, this book equips you with the tools to navigate the complexities of global markets effectively. \u003c\/p\u003e \u003cp\u003eElevate your understanding of marketing on a global scale with \u003cstrong\u003eGlobal Marketing, Global Edition\u003c\/strong\u003e, a must-have addition to your academic and professional library.\u003c\/p\u003e","brand":"Warren J. Keegan","offers":[{"title":"Default Title","offer_id":51376967450966,"sku":"9780273768685","price":93.35,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780273768685.jpg?v=1758492006"},{"product_id":"marketing-the-basics-9780415779005","title":"Marketing: The Basics","description":"\u003cp\u003eRanging from the essentials of e-commerce to more traditional marketing approaches, this updated introduction tells you everything you need to know about the aims and techniques of marketing in the 21st century.\u003c\/p\u003e","brand":"Karl Moore","offers":[{"title":"Default Title","offer_id":51377298112854,"sku":"9780415779005","price":35.75,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415779005.jpg?v=1758496846"},{"product_id":"zur-problematik-der-exportdiversifizierung-fuer-entwicklungslaender-peter-lang-international-academic-publishers-9783261029560-eine-empirische-untersuchung-fuer-die-schuhbranche-unter-besonderer-beruecksichtigung-des-us-schuhmarktes-klaus-peter-meyer-haak","title":"Zur Problematik der Exportdiversifizierung fuer Entwicklungslaender","description":"\u003cp\u003e\u003cstrong\u003eZur Problematik der Exportdiversifizierung fuer Entwicklungslaender\u003c\/strong\u003e by Klaus Peter Meyer-Haake.\u003c\/p\u003e\n\u003cp\u003ePublished by Lang AG International Academic Publishers, Peter, (1977), Paperback, 210 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Exports, International trade, Foreign trade regulation, Export marketing.\u003c\/p\u003e","brand":"Klaus Peter Meyer-Haake","offers":[{"title":"Default Title","offer_id":52223086625110,"sku":"9783261029560","price":60.54,"currency_code":"EUR","in_stock":true}]},{"product_id":"winning-in-asia-u-s-style-palgrave-usa-9780312239114-market-and-nonmarket-strategies-for-success-vinod-k-aggarwal","title":"Winning in Asia, U.S. Style","description":"\u003cp\u003eDiscover the intricate dynamics of international business with \u003cstrong\u003eWinning in Asia, U.S. Style\u003c\/strong\u003e by \u003cstrong\u003eVinod K. Aggarwal\u003c\/strong\u003e. Published by Palgrave USA in 2003, this enlightening hardback spans 279 pages, providing a comprehensive analysis of U.S. investment and trade trends in Asia. Aggarwal advances a novel theoretical framework that helps decode effective strategies in a rapidly changing economic landscape.\u003c\/p\u003e \u003cp\u003eThis book features original case studies across critical sectors such as banking, automobiles, telecommunications, chemicals, software, and electronics, offering invaluable insights for businesses aiming to thrive in Asian markets. Whether you're a business professional, researcher, or student of international relations, this title is essential for understanding successful strategies that align U.S. practices with Asian opportunities. Expand your knowledge and enhance your business acumen with this authoritative guide!\u003c\/p\u003e","brand":"Vinod K. Aggarwal","offers":[{"title":"Default Title","offer_id":52223689883990,"sku":"9780312239114","price":53.01,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780312239114.jpg?v=1767736819"},{"product_id":"very-short-fairly-interesting-reasonably-cheap-book-about-international-marketing-sage-publications-ltd-9781526456878-a-j-earley","title":"Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing","description":"\u003cp\u003eLooking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics.\u003c\/p\u003e","brand":"A. J. Earley","offers":[{"title":"Default Title","offer_id":52224907379030,"sku":"9781526456878","price":31.52,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781526456878.jpg?v=1767738350"},{"product_id":"very-short-fairly-interesting-reasonably-cheap-book-about-international-marketing-sage-publications-ltd-9781526456861-a-j-earley","title":"Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing","description":"\u003cp\u003eLooking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics.\u003c\/p\u003e","brand":"A. J. Earley","offers":[{"title":"Default Title","offer_id":52224907608406,"sku":"9781526456861","price":98.21,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781526456861.jpg?v=1767738351"},{"product_id":"vereinheitlichung-der-werbung-im-rahmen-der-internationalen-marktbearbeitung-peter-lang-gmbh-internationaler-verlag-der-wissenschaften-9783631366202-eine-empirische-analyse-am-beispiel-des-shampoo-marktes","title":"Vereinheitlichung der Werbung im Rahmen der internationalen Marktbearbeitung","description":"\u003cp\u003e\u003cstrong\u003eVereinheitlichung der Werbung im Rahmen der internationalen Marktbearbeitung\u003c\/strong\u003e by Thomas Went.\u003c\/p\u003e\n\u003cp\u003ePublished by P. Lang, (2000), Paperback, 432 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Standards, Hair preparations industry, Management, Export marketing.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52224937525590,"sku":"9783631366202","price":105.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783631366202.jpg?v=1767738402"},{"product_id":"transnational-marketing-in-the-information-age-taylor-francis-ltd-9781138986060-diane-m-desimone","title":"Transnational Marketing in the Information Age","description":"\u003cp\u003e\u003cstrong\u003eTransnational Marketing in the Information Age\u003c\/strong\u003e by Diane M. Desimone.\u003c\/p\u003e\n\u003cp\u003ePublished by Taylor \u0026amp; Francis Group, (2016), Paperback, 164 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Export marketing, International business enterprises.\u003c\/p\u003e","brand":"Diane M. Desimone","offers":[{"title":"Default Title","offer_id":52225803583830,"sku":"9781138986060","price":64.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138986060.jpg?v=1767739445"},{"product_id":"transnational-marketing-in-the-information-age-taylor-francis-inc-9780815333111","title":"Transnational Marketing in the Information Age","description":"\u003cp\u003eExplore the dynamic world of marketing with \"Transnational Marketing in the Information Age,\" authored by KJS and published by Taylor \u0026amp; Francis Inc in 1998. This insightful hardback edition, comprising 164 pages, delves into the essential shifts required in traditional marketing strategies to thrive in today's interconnected global landscape.\u003c\/p\u003e \n\n\u003cp\u003eAs advancements in information communication technologies reshape the marketing landscape, this book presents a compelling analysis of how businesses can adapt their approaches to meet the demands of a transnational environment. Perfect for marketers, students, and business professionals alike, the book provides a thorough understanding of the pivotal changes necessary for success in the fast-evolving market.\u003c\/p\u003e \n\n\u003cp\u003eDon't miss the opportunity to enhance your marketing strategies with this essential read that bridges the gap between traditional practices and modern technological advancements.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52225803714902,"sku":"9780815333111","price":224.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780815333111.jpg?v=1767739445"},{"product_id":"trans-oceanic-marketing-channel-taylor-francis-inc-9780789001160-a-new-tool-for-understanding-tropical-africa-s-export-agriculture","title":"Trans-Oceanic Marketing Channel","description":"\u003cp\u003e\u003cstrong\u003eTrans-Oceanic Marketing Channel\u003c\/strong\u003e by H. L. van der Laan.\u003c\/p\u003e\n\u003cp\u003ePublished by International Business Press, (1997), Hardback, 296 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Marketing, Export marketing, Marketing channels, Farm produce.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52225981841750,"sku":"9780789001160","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780789001160.jpg?v=1767739606"},{"product_id":"strategies-for-international-industrial-marketing-rle-international-business-taylor-francis-ltd-9780415658126-the-management-of-customer-relationships-in-european-industrial-markets-peter-w-turnbull","title":"Strategies for International Industrial Marketing (RLE International Business)","description":"\u003cp\u003eThis study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.\u003c\/p\u003e","brand":"Peter W. Turnbull","offers":[{"title":"Default Title","offer_id":52227616178518,"sku":"9780415658126","price":194.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415658126.jpg?v=1767742014"},{"product_id":"strategies-for-international-industrial-marketing-rle-international-business-taylor-francis-ltd-9780415752169-the-management-of-customer-relationships-in-european-industrial-markets-peter-w-turnbull","title":"Strategies for International Industrial Marketing (RLE International Business)","description":"\u003cp\u003eThis study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.\u003c\/p\u003e","brand":"Peter W. Turnbull","offers":[{"title":"Default Title","offer_id":52227616538966,"sku":"9780415752169","price":59.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415752169.jpg?v=1767742015"},{"product_id":"strategic-global-marketing-taylor-francis-inc-9780789020178-issues-and-trends-erdener-kaynak","title":"Strategic Global Marketing","description":"\u003cp\u003eGain a competitive edge in global marketing with this informative guide. It provides access to practical and sometimes comparative information on specific aspects of marketing in a range of countries and geographical regions.\u003c\/p\u003e","brand":"Erdener Kaynak","offers":[{"title":"Default Title","offer_id":52227633217878,"sku":"9780789020178","price":89.72,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780789020178.jpg?v=1767742044"},{"product_id":"strategic-global-marketing-taylor-francis-inc-9780789020161-issues-and-trends-erdener-kaynak","title":"Strategic Global Marketing","description":"\u003cp\u003eGain a competitive edge in global marketing with this informative guide. It provides access to practical and sometimes comparative information on specific aspects of marketing in a range of countries and geographical regions.\u003c\/p\u003e","brand":"Erdener Kaynak","offers":[{"title":"Default Title","offer_id":52227633447254,"sku":"9780789020161","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780789020161.jpg?v=1767742046"},{"product_id":"strategisches-marktauswahlverhalten-mittelstaendischer-unternehmen-auf-internationalen-maerkten-peter-lang-gmbh-internationaler-verlag-der-wissenschaften-9783631463772-eine-theoretische-fundierung-und-empirische-untersuchung-dargestellt-am-beispiel-der-ob","title":"Strategisches Marktauswahlverhalten mittelstaendischer Unternehmen auf internationalen Maerkten","description":"\u003cp\u003e\u003cstrong\u003eStrategisches Marktauswahlverhalten mittelstaendischer Unternehmen auf internationalen Maerkten\u003c\/strong\u003e by Frank Obbelode.\u003c\/p\u003e\n\u003cp\u003ePublished by P. Lang, (1993), Paperback, 546 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Management, Marketing, Export marketing, Small business.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52227712221526,"sku":"9783631463772","price":109.42,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783631463772.jpg?v=1767742182"},{"product_id":"strategisches-internationales-marketing-fuer-dienstleistungen-peter-lang-gmbh-internationaler-verlag-der-wissenschaften-9783631460122-dargestellt-am-beispiel-des-management-consulting","title":"Strategisches internationales Marketing fuer Dienstleistungen","description":"\u003cp\u003e\u003cstrong\u003eStrategisches internationales Marketing fuer Dienstleistungen\u003c\/strong\u003e by Cornelia Meurer.\u003c\/p\u003e\n\u003cp\u003ePublished by P. Lang, (1993), Paperback, 360 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Case studies, Marketing, Service industries, Export marketing.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52227712975190,"sku":"9783631460122","price":85.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783631460122.jpg?v=1767742182"},{"product_id":"strategische-marketing-analyse-in-internationalen-handelsunternehmungen-peter-lang-gmbh-internationaler-verlag-der-wissenschaften-9783631327715-konzeptionelle-ausgestaltung-zur-effizienten-fundierung-der-absatzmarktexpansion-in-auslaendische-konsumgueterm","title":"Strategische Marketing-Analyse in internationalen Handelsunternehmungen","description":"\u003cp\u003e\u003cstrong\u003eStrategische Marketing-Analyse in internationalen Handelsunternehmungen\u003c\/strong\u003e by Holger Schwesig.\u003c\/p\u003e\n\u003cp\u003ePublished by Lang, (1998), Paperback, 316 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Export marketing, Marketing, management, International trade.\u003c\/p\u003e","brand":"Holger Schwesig","offers":[{"title":"Default Title","offer_id":52227714154838,"sku":"9783631327715","price":86.97,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783631327715.jpg?v=1767742183"},{"product_id":"sales-management-taylor-francis-ltd-9780415300438-a-global-perspective-john-b-ford","title":"Sales Management","description":"\u003cp\u003eDesigned to prepare upper-level undergraduate and graduate business students for work in the exciting field of global sales management, this text focuses upon the managerial and cross-cultural aspects necessary for leading the global sales force.\u003c\/p\u003e","brand":"John B Ford","offers":[{"title":"Default Title","offer_id":52229541560662,"sku":"9780415300438","price":145.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415300438.jpg?v=1767745149"},{"product_id":"sales-management-taylor-francis-ltd-9780415300445-a-global-perspective-john-b-ford","title":"Sales Management","description":"\u003cp\u003eDesigned to prepare upper-level undergraduate and graduate business students for work in the exciting field of global sales management, this text focuses upon the managerial and cross-cultural aspects necessary for leading the global sales force.\u003c\/p\u003e","brand":"John B Ford","offers":[{"title":"Default Title","offer_id":52229542150486,"sku":"9780415300445","price":82.44,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415300445.jpg?v=1767745148"},{"product_id":"sage-handbook-of-international-marketing-sage-publications-inc-9781412934282","title":"SAGE Handbook of International Marketing","description":"\u003cp\u003eDelve into the evolving landscape of global commerce with the \u003cstrong\u003eSAGE Handbook of International Marketing\u003c\/strong\u003e. Published by \u003cstrong\u003eSAGE Publications Inc\u003c\/strong\u003e in 2009, this comprehensive guide encompasses 568 pages of insightful research and analysis, reflecting the fundamental changes in international marketing over the past two decades.\u003c\/p\u003e \n\n\u003cp\u003eThis essential handbook serves as a vital resource for scholars, practitioners, and students alike, offering a thorough examination of the state of the art in international marketing research. Whether you're seeking to understand the complexities of cross-border trade or looking to enhance your marketing strategies in a global context, this book provides invaluable perspectives and knowledge to equip you for success.\u003c\/p\u003e \n\n\u003cp\u003eElevate your understanding of international marketing by exploring the rigorous research and engaging content within this authoritative volume.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52229772116310,"sku":"9781412934282","price":207.34,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781412934282.jpg?v=1767745570"},{"product_id":"rise-and-fall-of-mass-marketing-rle-marketing-taylor-francis-ltd-9781138786394-richard-s-tedlow","title":"Rise and Fall of Mass Marketing (RLE Marketing)","description":"","brand":"Richard S. Tedlow","offers":[{"title":"Default Title","offer_id":52229995462998,"sku":"9781138786394","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138786394.jpg?v=1767745994"},{"product_id":"rise-and-fall-of-mass-marketing-rle-marketing-taylor-francis-ltd-9781138989856-richard-s-tedlow","title":"Rise and Fall of Mass Marketing (RLE Marketing)","description":"","brand":"Richard S. Tedlow","offers":[{"title":"Default Title","offer_id":52229996413270,"sku":"9781138989856","price":59.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138989856.jpg?v=1767745996"},{"product_id":"research-in-international-marketing-rle-international-business-taylor-francis-ltd-9781138007949-peter-w-turnbull","title":"Research in International Marketing (RLE International Business)","description":"\u003cp\u003eThis book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.\u003c\/p\u003e","brand":"Peter W. Turnbull","offers":[{"title":"Default Title","offer_id":52230271402326,"sku":"9781138007949","price":59.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138007949.jpg?v=1767746484"},{"product_id":"research-in-international-marketing-rle-international-business-taylor-francis-ltd-9780415658119-peter-w-turnbull","title":"Research in International Marketing (RLE International Business)","description":"\u003cp\u003eThis book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.\u003c\/p\u003e","brand":"Peter W. Turnbull","offers":[{"title":"Default Title","offer_id":52230271730006,"sku":"9780415658119","price":194.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415658119.jpg?v=1767746484"},{"product_id":"preispolitik-im-internationalen-marketing-und-westeuropaeische-integration-peter-lang-gmbh-internationaler-verlag-der-wissenschaften-9783631476536","title":"Preispolitik im internationalen Marketing und westeuropaeische Integration","description":"\u003cp\u003e\u003cstrong\u003ePreispolitik im internationalen Marketing und westeuropaeische Integration\u003c\/strong\u003e by Ulrich Lutz.\u003c\/p\u003e\n\u003cp\u003ePublished by P. Lang, (1994), Hardback, 240 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Export marketing, Pricing, Economic integration, Pricing.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52231899414870,"sku":"9783631476536","price":78.26,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783631476536.jpg?v=1767749053"},{"product_id":"predicting-outcomes-in-united-states-japan-trade-negotiations-bloomsbury-publishing-plc-9781567200058-the-political-process-of-the-structural-impediments-initiative","title":"Predicting Outcomes in United States-Japan Trade Negotiations","description":"\u003cp\u003eDiscover the intricate dynamics of international trade with \"Predicting Outcomes in United States-Japan Trade Negotiations,\" authored by a leading expert in the field and published by Bloomsbury Publishing Plc in 1996. This insightful hardback edition spans 296 pages and offers a comprehensive examination of the political processes involved in the Structural Impediments Initiative. Through four multidimensionally-layered conceptual models, the author systematically describes the motivations behind the initiative and the complexities of reaching trade agreements. Ideal for scholars, policymakers, and anyone interested in the nuances of U.S.-Japan trade relations, this book provides valuable insights that are as relevant today as they were at the time of publication. Enhance your understanding of global trade negotiations with this essential resource.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52231908819286,"sku":"9781567200058","price":90.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781567200058.jpg?v=1767749066"},{"product_id":"perspectives-on-international-marketing-re-issued-rle-international-business-taylor-francis-ltd-9780415657693-stanley-paliwoda","title":"Perspectives on International Marketing - Re-issued (RLE International Business)","description":"\u003cp\u003eThe book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.\u003c\/p\u003e","brand":"Stanley Paliwoda","offers":[{"title":"Default Title","offer_id":52232879866198,"sku":"9780415657693","price":50.92,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415657693.jpg?v=1767750762"},{"product_id":"perspectives-on-international-marketing-re-issued-rle-international-business-taylor-francis-ltd-9780415752091-stanley-paliwoda","title":"Perspectives on International Marketing - Re-issued (RLE International Business)","description":"\u003cp\u003eThe book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.\u003c\/p\u003e","brand":"Stanley Paliwoda","offers":[{"title":"Default Title","offer_id":52232880456022,"sku":"9780415752091","price":29.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415752091.jpg?v=1767750763"},{"product_id":"national-export-strategy-government-agencies-promoting-exports-nova-science-publishers-inc-9781626184992","title":"National Export Strategy \u0026 Government Agencies Promoting Exports","description":"\u003cp\u003e\u003cstrong\u003eNational Export Strategy \u0026amp; Government Agencies Promoting Exports\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003ePublished by Nova Science Pub Inc, (2013), Paperback, 88 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Export controls, Export marketing, Foreign trade promotion, Exports.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52234349609302,"sku":"9781626184992","price":103.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781626184992.jpg?v=1767753501"},{"product_id":"multinational-traders-taylor-francis-ltd-9780415180023","title":"Multinational Traders","description":"\u003cp\u003eDiscover the comprehensive insights into the world of international commerce with \u003cstrong\u003eMultinational Traders\u003c\/strong\u003e, published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 1998. This authoritative hardback edition spans \u003cstrong\u003e256 pages\u003c\/strong\u003e and offers a detailed exploration of the evolution and theories surrounding multinational trading companies. Delve into the rich history and theoretical frameworks that shape our understanding of international business today. Whether you are a student, academic, or professional in the field, this book serves as a vital resource for grasping the complexities of global trade and the pivotal role of multinational enterprises. Enhance your knowledge and stay informed about the dynamics of international markets with this essential read.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52234974462294,"sku":"9780415180023","price":230.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415180023.jpg?v=1767754597"},{"product_id":"multinational-traders-taylor-francis-ltd-9780415862615-geoffrey-g-jones","title":"Multinational Traders","description":"\u003cp\u003eDiscover the fascinating world of global commerce with \u003cstrong\u003eMultinational Traders\u003c\/strong\u003e by Geoffrey G. Jones. Published by Taylor \u0026amp; Francis Ltd in 2013, this insightful paperback spans 252 pages, offering a comprehensive exploration of the evolution and theory surrounding multinational trading companies. Jones provides a thorough analysis that significantly enhances our understanding of the history and theoretical frameworks of international business. Whether you're a student, academic, or professional in the field of export marketing or international trade, this book is an essential addition to your library. Dive into the complexities of trading companies and their pivotal role in shaping global markets. Don't miss the opportunity to expand your knowledge and gain valuable insights from one of the leading experts in the field.\u003c\/p\u003e","brand":"Geoffrey G. Jones","offers":[{"title":"Default Title","offer_id":52234975019350,"sku":"9780415862615","price":66.68,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415862615.jpg?v=1767754599"},{"product_id":"measurement-and-research-methods-in-international-marketing-emerald-publishing-limited-9781780520940-marko-sarstedt","title":"Measurement and Research Methods in International Marketing","description":"\u003cp\u003eDiscover the essential insights into measurement and research methodology in the realm of international marketing with \u003cstrong\u003eMeasurement and Research Methods in International Marketing\u003c\/strong\u003e by \u003cstrong\u003eMarko Sarstedt\u003c\/strong\u003e. Published by \u003cstrong\u003eEmerald Publishing Limited\u003c\/strong\u003e in 2011, this comprehensive hardback edition spans 200 pages, offering a deep dive into critical topics such as response bias in cross-cultural research and the challenges associated with cultural distance measures. Sarstedt expertly navigates the complexities of construct specification while emphasizing the importance of innovative research methods. This book is a must-have for marketing professionals and researchers looking to enhance their understanding of international marketing strategies. Elevate your research capabilities and broaden your marketing expertise with this invaluable resource.\u003c\/p\u003e","brand":"Marko Sarstedt","offers":[{"title":"Default Title","offer_id":52235540169046,"sku":"9781780520940","price":121.37,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781780520940.jpg?v=1767755629"},{"product_id":"marktorientierte-gestaltung-der-logistik-im-export-der-mittelstaendischen-unternehmung-peter-lang-ag-9783631442920-dargestellt-am-beispiel-zentraler-markenartikel","title":"Marktorientierte Gestaltung Der Logistik Im Export Der Mittelstaendischen Unternehmung","description":"\u003cp\u003e\u003cstrong\u003eMarktorientierte Gestaltung Der Logistik Im Export Der Mittelstaendischen Unternehmung\u003c\/strong\u003e by Stephan Georg Huth.\u003c\/p\u003e\n\u003cp\u003ePublished by P. Lang, (1992), Paperback, 322 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Brand name products, Export marketing, Small business, Small business.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52235748770134,"sku":"9783631442920","price":85.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783631442920.jpg?v=1767755988"},{"product_id":"marketing-management-internationaler-markenartikelhersteller-in-ungarn-peter-lang-gmbh-internationaler-verlag-der-wissenschaften-9783631489383-entscheidungen-und-strategische-konzepte-fuer-verbrauchsgueter-unter-besonderer-beruecksichtigung-kommunikations","title":"Marketing-Management internationaler Markenartikelhersteller in Ungarn","description":"\u003cp\u003e\u003cstrong\u003eMarketing-Management internationaler Markenartikelhersteller in Ungarn\u003c\/strong\u003e by Markus H. Dahm.\u003c\/p\u003e\n\u003cp\u003ePublished by P. Lang, (1995), Paperback, 297 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Marketing, Product management, Export marketing, Management.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52235753521494,"sku":"9783631489383","price":80.44,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783631489383.jpg?v=1767755998"},{"product_id":"marketing-strategies-for-central-and-eastern-europe-taylor-francis-ltd-9781138718265-stewart-arnold","title":"Marketing Strategies for Central and Eastern Europe","description":"\u003cp\u003e\u003cstrong\u003eMarketing Strategies for Central and Eastern Europe\u003c\/strong\u003e by Stewart Arnold, Petr Chadraba.\u003c\/p\u003e\n\u003cp\u003ePublished by Taylor \u0026amp; Francis Group, (2018), Hardback, 226 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Marketing, Export marketing, Congresses, Foreign Investments.\u003c\/p\u003e","brand":"Stewart Arnold","offers":[{"title":"Default Title","offer_id":52235755979094,"sku":"9781138718265","price":72.74,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138718265.jpg?v=1767756003"},{"product_id":"marketing-mind-prints-palgrave-usa-9781403906823-philip-j-kitchen","title":"Marketing Mind Prints","description":"\u003cp\u003eDiscover the innovative insights of Philip J. Kitchen in his compelling book, \u003cstrong\u003eMarketing Mind Prints\u003c\/strong\u003e. Published by Palgrave USA in 2004, this hardback edition spans 149 pages and delves into the evolving landscape of marketing. Rather than merely predicting the future, Kitchen and a selection of leading authors present their unique 'mind prints'—perspectives on crucial segments of the marketing terrain that hold significance today and will continue to do so in the future. This book is an essential read for professionals in business and economics, particularly those focused on marketing research, interactive marketing, and relationship marketing. Enhance your understanding of export marketing and gain valuable insights that can elevate your marketing strategies. Perfect for anyone looking to deepen their knowledge in the dynamic field of marketing, \u003cstrong\u003eMarketing Mind Prints\u003c\/strong\u003e is a must-have addition to your business library.\u003c\/p\u003e","brand":"Philip J. Kitchen","offers":[{"title":"Default Title","offer_id":52235757551958,"sku":"9781403906823","price":109.12,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781403906823.jpg?v=1767756004"},{"product_id":"marketing-management-taylor-francis-ltd-9781138561403-a-cultural-perspective-nil-toulouse","title":"Marketing Management","description":"\u003cp\u003eCulture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for marketing students, lecturers and managers.\u003c\/p\u003e","brand":"Nil Toulouse","offers":[{"title":"Default Title","offer_id":52235758567766,"sku":"9781138561403","price":181.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138561403.jpg?v=1767756006"},{"product_id":"marketing-management-taylor-francis-ltd-9781138561410-a-cultural-perspective-nil-toulouse","title":"Marketing Management","description":"\u003cp\u003eCulture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for marketing students, lecturers and managers.\u003c\/p\u003e","brand":"Nil Toulouse","offers":[{"title":"Default Title","offer_id":52235759255894,"sku":"9781138561410","price":63.04,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138561410.jpg?v=1767756012"},{"product_id":"marketing-in-the-21st-century-taylor-francis-ltd-9781138707726-concepts-challenges-and-imperatives-henry-kyambalesa","title":"Marketing in the 21st Century","description":"\u003cp\u003eThis title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges.\u003c\/p\u003e","brand":"Henry Kyambalesa","offers":[{"title":"Default Title","offer_id":52235760107862,"sku":"9781138707726","price":106.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138707726.jpg?v=1767756007"},{"product_id":"marketing-in-the-21st-century-taylor-francis-ltd-9781138707696-concepts-challenges-and-imperatives-henry-kyambalesa","title":"Marketing in the 21st Century","description":"\u003cp\u003eThis title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges.\u003c\/p\u003e","brand":"Henry Kyambalesa","offers":[{"title":"Default Title","offer_id":52235760206166,"sku":"9781138707696","price":50.92,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138707696.jpg?v=1767756011"},{"product_id":"marketing-the-basics-taylor-francis-ltd-9780415778992-karl-moore","title":"Marketing: The Basics","description":"\u003cp\u003eRanging from the essentials of e-commerce to more traditional marketing approaches, this updated introduction tells you everything you need to know about the aims and techniques of marketing in the 21st century.\u003c\/p\u003e","brand":"Karl Moore","offers":[{"title":"Default Title","offer_id":52236095750486,"sku":"9780415778992","price":128.67,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415778992.jpg?v=1767756584"},{"product_id":"marketing-and-globalization-taylor-francis-ltd-9781138202344-aur-lia-durand","title":"Marketing and Globalization","description":"","brand":"Aurélia Durand","offers":[{"title":"Default Title","offer_id":52236109381974,"sku":"9781138202344","price":72.74,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138202344.jpg?v=1767756610"},{"product_id":"marketing-and-globalization-taylor-francis-ltd-9781138202337-aur-lia-durand","title":"Marketing and Globalization","description":"","brand":"Aurélia Durand","offers":[{"title":"Default Title","offer_id":52236110037334,"sku":"9781138202337","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138202337.jpg?v=1767756609"}],"url":"https:\/\/www.bookshop.ee\/collections\/eksporto-rinkodara.oembed","provider":"Bookshop","version":"1.0","type":"link"}