{"title":"Gordon M. Shepherd","description":null,"products":[{"product_id":"neuroenology-9780231177009","title":"Neuroenology","description":"\u003cp\u003eDiscover the fascinating world of wine tasting through the lens of neuroscience in \u003cstrong\u003eNeuroenology\u003c\/strong\u003e by Gordon M. Shepherd. Published in 2016, this insightful book delves into the intricate relationship between our brain and the sensory experience of wine. With 224 pages of engaging content, Shepherd, a pioneer in neurogastronomy, explores how our perceptions of taste are shaped by our neurological processes. This captivating read is perfect for wine enthusiasts and anyone interested in the science behind flavor. Enhance your understanding of wine tasting and elevate your sensory experiences with this essential guide from one of the leading experts in the field. Don't miss the opportunity to explore the intersection of food, wine, and neuroscience in \u003cstrong\u003eNeuroenology\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Gordon M. Shepherd","offers":[{"title":"Default Title","offer_id":50919244497238,"sku":"9780231177009","price":24.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780231177009.jpg?v=1753775143"},{"product_id":"neurogastronomy-9780231159111","title":"Neurogastronoomia","description":"Juhtiv neuroteadlane Gordon M. Shepherd asub paradigmat muutvale teekonnale läbi \"inimese aju maitsesüsteemi\", pannes aluse uuele teadusvaldkonnale: neurogastronoomiale. Seadistades kahtluse alla arvamuse, et haistmismeel inimese evolutsiooni käigus vähenes, väidab Shepherd, et see meel, mis moodustab maitse peamise komponendi, on palju võimsam ja olulisem, kui seni arvati.\u003cbr\u003e  \u003cbr\u003eShepherd alustab \u003ci\u003eneurogastronoomiat\u003c\/i\u003e lõhnamehaanika uurimisega, eriti sellega, kuidas see suu tagaosast nina stimuleerib. Söömise ajal kujutleb aju lõhnu ruumiliste mustritena ning nende ja teiste meelte põhjal konstrueerib see maitsetaju. Seejärel käsitleb Shepherd maitsesüsteemi mõju tänapäeva sotsiaalsetele, käitumuslikele ja meditsiinilistele probleemidele. Ta analüüsib maitse seost ajupiirkondadega, mis kontrollivad emotsioone, toidueelistusi ja isusid, ning pühendab isegi osa toidu rollile narkosõltuvuses ja, tuginedes Marcel Prousti ikoonilisele madeleine'i loole, selle võimele esile kutsuda sügavaid mälestusi.\u003cbr\u003e  \u003cbr\u003eShepherd seob oma uurimistöö toitumise, dieedipidamise ja rasvumise trendidega, eriti väljakutsetega, millega paljud tervislikult toitudes silmitsi seisavad. Ta lõpetuseks käsitleb ta inimeste lõhna- ja maitsetaju ning nende seost teadvuse närvilise alusega. Kõik alates juhuslikest söögikohtade külastajatest ja kirglikest toidusõpradest kuni veinikriitikute, kokkade, teadlaste ja uurijateni pakuvad rõõmu Shepherdi põnevatest teaduslik-gastronoomilistest seiklustest.","brand":"Gordon M. Shepherd","offers":[{"title":"Default Title","offer_id":50999955358038,"sku":"9780231159111","price":24.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780231159111.jpg?v=1754444064"},{"product_id":"foundations-of-the-neuron-doctrine-oxford-university-press-inc-9780190259389-25th-anniversary-edition-gordon-m-shepherd","title":"Foundations of the Neuron Doctrine","description":"\u003cp\u003e\u003cstrong\u003eFoundations of the Neuron Doctrine\u003c\/strong\u003e by Gordon M. Shepherd.\u003c\/p\u003e\n\u003cp\u003ePublished by Oxford University Press, Incorporated, (2015), Hardback, 384 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Neurons, Neuroanatomy, History, 19th Century.\u003c\/p\u003e","brand":"Gordon M. Shepherd","offers":[{"title":"Default Title","offer_id":52243946668374,"sku":"9780190259389","price":99.96,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780190259389.jpg?v=1767767370"}],"url":"https:\/\/www.bookshop.ee\/collections\/gordon-m-shepherd.oembed","provider":"Bookshop","version":"1.0","type":"link"}