{"title":"Green Marketing","description":null,"products":[{"product_id":"oekologieorientiertes-handelsmarketing-peter-lang-gmbh-internationaler-verlag-der-wissenschaften-9783631330678-grundlegungen-konzeptuale-ausformungen-und-empirische-einsichten-stephan-kull","title":"Oekologieorientiertes Handelsmarketing","description":"\u003cp\u003e\u003cstrong\u003eOekologieorientiertes Handelsmarketing\u003c\/strong\u003e by Stephan Kull, Gunar Schroer.\u003c\/p\u003e\n\u003cp\u003ePublished by Peter Lang Publishing, (1998), Paperback, 479 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Industrial management, environmental aspects, Environmental protection, Green marketing.\u003c\/p\u003e","brand":"Stephan Kull","offers":[{"title":"Default Title","offer_id":52233653158230,"sku":"9783631330678","price":105.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783631330678.jpg?v=1767752228"},{"product_id":"new-rules-of-green-marketing-taylor-francis-ltd-9781906093440-strategies-tools-and-inspiration-for-sustainable-branding-jacquelyn-a-ottman","title":"New Rules of Green Marketing","description":"\u003cp\u003eDiscover the transformative insights of \u003cstrong\u003eNew Rules of Green Marketing\u003c\/strong\u003e by \u003cstrong\u003eJacquelyn A. Ottman\u003c\/strong\u003e, published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2010. This engaging paperback, spanning 272 pages, encapsulates the essence of Ottman's previous groundbreaking works while bringing them into the modern era. The book is tailored for a new generation of marketers who have a deep-rooted appreciation for sustainability and are eager to learn how to engage effectively with mainstream consumers. With a focus on innovative strategies and practical applications, this essential guide empowers marketers to navigate the evolving landscape of green marketing. Whether you are a seasoned professional or just starting, \u003cstrong\u003eNew Rules of Green Marketing\u003c\/strong\u003e is your key to understanding and implementing sustainable practices in your marketing efforts.\u003c\/p\u003e","brand":"Jacquelyn A. Ottman","offers":[{"title":"Default Title","offer_id":52234030448982,"sku":"9781906093440","price":43.64,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781906093440.jpg?v=1767752895"},{"product_id":"nature-and-the-marketplace-island-press-9781559637961-capturing-the-value-of-ecosystem-services-geoffrey-heal","title":"Nature and the Marketplace","description":"\u003cp\u003eDiscover the groundbreaking insights of Geoffrey Heal in his influential book, \u003cstrong\u003eNature and the Marketplace\u003c\/strong\u003e, published by Island Press in 2000. This thought-provoking work delves into the critical discussion surrounding the idea that markets can be structured to harness the value of essential services provided by healthy ecosystems, including water purification, food production, and climate regulation. Spanning 224 pages, Heal evaluates the potential for nature's marketable services to generate profits, challenging traditional economic perspectives. Ideal for anyone interested in environmental economics, sustainable development, and the intersection of business and ecology, this book is a must-read for those looking to understand the vital role of nature in our economy. Explore how green marketing and capitalist economies can coexist with environmental conservation and protection in this essential addition to your library.\u003c\/p\u003e","brand":"Geoffrey Heal","offers":[{"title":"Default Title","offer_id":52234290561366,"sku":"9781559637961","price":31.52,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781559637961.jpg?v=1767753387"},{"product_id":"absolute-essentials-of-green-business-taylor-francis-ltd-9781032177595-alan-sitkin","title":"Absolute Essentials of Green Business","description":"\u003cp\u003eClimate breakdown is a devastating issue facing contemporary society. This shortform textbook provides a core understanding of the intersection between business and the environment. Students will benefit from reading this concise textbook in order to develop their understanding of a fundamental element of the social science curriculum.\u003c\/p\u003e","brand":"Alan Sitkin","offers":[{"title":"Default Title","offer_id":52281002525014,"sku":"9781032177595","price":29.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032177595.jpg?v=1767826714"}],"url":"https:\/\/www.bookshop.ee\/collections\/green-marketing.oembed","provider":"Bookshop","version":"1.0","type":"link"}