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Jenkins, a prominent figure in the study of media and youth culture, brings together three influential voices to explore the dynamic interplay between online social networks, political activity, and the social customs of today's youth. This engaging read is essential for anyone interested in understanding the impact of technology on social interactions and cultural participation. 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See teos viib lugejad Jenkinsi varasest loomingust, mis kaitses fännikultuuri nende eest, kes seda marginaliseeriksid või häbimärgistaksid, tema enda loominguni.\u003c\/p\u003e","brand":"Henry Jenkins","offers":[{"title":"Default Title","offer_id":51057255022934,"sku":"9780814742853","price":33.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780814742853.jpg?v=1755142367"},{"product_id":"spreadable-media-9781479856053","title":"Levitav meedia","description":"\u003cp\u003e \u003cb\u003eKuidas jagamine, linkimine ja meeldimine on meedia- ja turundustööstust muutnud\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003e\u003ci\u003e„Spreadable Media“\u003c\/i\u003e pakub haruldast sisevaadet tänapäeva pidevalt muutuvasse meediamaastikku. Aeg, mil ettevõtetel oli kontroll meediasisu ja selle levitamise üle, on asendunud ajastuga, mida digitaalmeedia tööstused on nimetanud „kasutajate loodud sisuks“. „Spreadable Media“ kaardistab neid põhimõttelisi muutusi ja annab lugejatele põhjaliku ülevaate osaluskultuuri tõusust, alates internetimeemidest kuni presidendi säutsudeni.\u003cbr\u003e \u003cbr\u003eAutorid seavad kahtluse alla meie arusaamad sellest, mis on „viraalne“ ja kuidas, uurides selliseid tegureid nagu publiku kaasamise olemus ja osalemiskeskkond ning vastandades „kleepuvuse“ (tähelepanu koondamise tsentraliseeritud kohtadesse) ja „levitatavuse“ (sisu laialdase levitamise nii ametlike kui ka mitteametlike võrgustike kaudu) mõisteid. Esimene on sageli olnud meediaedu mõõdupuuks veebimaailmas, kuid teine ​​kirjeldab tegelikke viise, kuidas sisu sotsiaalmeedias liigub. Raamat uurib sisemisi pingeid, millega ettevõtted selle uue, levitatava kommunikatsioonireaalsusega kohanedes silmitsi seisavad, ning väidab vajadust minna ettevõtte kultuuris üle „kuulmiselt“ „kuulamisele“.\u003cbr\u003e \u003cbr\u003eNüüd uue järelsõnaga, mis käsitleb meediatööstuse, publiku kaasamise ja poliitilise kajastamise muutusi ning tugineb tänapäevastele näidetele veebiaktivismi kampaaniatest, filmist, muusikast, televisioonist, reklaamist ja sotsiaalmeediast nii USA-st kui ka kogu maailmast, illustreerivad autorid meie praeguse meediakeskkonna piirjooni. Kõigile meile, kes aktiivselt sisu loome ja jagame, pakub \u003ci\u003e„Spreadable Media“\u003c\/i\u003e selge arusaama sellest, kuidas inimesed ideid levitavad ja millist mõju need tegevused avaldavad ärile, poliitikale ja igapäevaelule nii veebis kui ka väljaspool seda.\u003c\/p\u003e","brand":"Henry Jenkins","offers":[{"title":"Default Title","offer_id":51173176508758,"sku":"9781479856053","price":29.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781479856053.jpg?v=1756480661"},{"product_id":"what-made-pistachio-nuts-columbia-university-press-9780231078559-early-sound-comedy-and-the-vaudeville-aesthetic-henry-jenkins","title":"What Made Pistachio Nuts?","description":"\u003cp\u003eDelve into the enchanting world of 1930s American cinema with \u003cstrong\u003eWhat Made Pistachio Nuts?\u003c\/strong\u003e by Henry Jenkins, published by Columbia University Press in 1992. Spanning 416 pages, this insightful work explores the \"anarchistic\" comedies of the era, highlighting how these films playfully critiqued creativity and impulsiveness while ultimately reinforcing societal norms. Jenkins expertly discusses iconic films such as \u003cem\u003eDuck Soup\u003c\/em\u003e and W.C. Fields's \u003cem\u003eIt's a Gift\u003c\/em\u003e, offering readers a thought-provoking examination of the tension between rebellion and conformity in film. Perfect for enthusiasts of film history and criticism, this book invites you to appreciate the unique charm and subversive humor of early American comedies. Discover how these cinematic masterpieces not only entertained audiences but also shaped the landscape of popular culture in the United States. 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