{"title":"Joseph Turow","description":null,"products":[{"product_id":"breaking-up-america-the-university-of-chicago-press-9780226817507-advertisers-and-the-new-media-world-joseph-turow","title":"Breaking Up America","description":"\u003cp\u003eDiscover the intricate world of advertising with \u003cstrong\u003eBreaking Up America\u003c\/strong\u003e by Joseph Turow, published by The University of Chicago Press in 1998. This insightful book spans 256 pages and delves into the evolution of target marketing, revealing the strategies that the advertising industry employs to connect with American consumers.\u003c\/p\u003e \n\n\u003cp\u003eTurow expertly combines a historical perspective with contemporary analysis, tracing the shift from mass marketing in the mid-1970s to the aggressive tactics used today. This compelling study not only highlights the impact of targeted advertising on society but also invites readers to consider the implications for consumer behavior and media consumption.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're a marketing professional, a student of business and economics, or simply curious about the advertising landscape, \u003cstrong\u003eBreaking Up America\u003c\/strong\u003e is an essential read that offers valuable insights into the dynamics of marketing and consumerism in the United States.\u003c\/p\u003e","brand":"Joseph Turow","offers":[{"title":"Default Title","offer_id":52251317731670,"sku":"9780226817507","price":50.98,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780226817507.jpg?v=1767778795"},{"product_id":"advertising-and-consumer-culture-reader-taylor-francis-ltd-9780415963305-joseph-turow","title":"Advertising and Consumer Culture Reader","description":"\u003cp\u003eDiscover the profound insights of \"Advertising and Consumer Culture Reader,\" expertly compiled by Joseph Turow and published by Taylor \u0026amp; Francis Ltd in 2009. This essential paperback spans 444 pages and brings together 27 influential essays that delve into the intricate relationship between advertising and society. Arranged thematically, this collection features some of the most renowned and thought-provoking writings on the nature, processes, and social implications of advertising and consumer culture. Ideal for students and professionals in media studies and sociology, this reader offers a comprehensive understanding of how advertising shapes consumer behavior and societal norms. Enhance your knowledge and critical thinking about the media landscape with this indispensable resource.\u003c\/p\u003e","brand":"Joseph Turow","offers":[{"title":"Default Title","offer_id":52253986685270,"sku":"9780415963305","price":76.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415963305.jpg?v=1767782714"},{"product_id":"voice-catchers-yale-university-press-9780300268164-how-marketers-listen-in-to-exploit-your-feelings-your-privacy-and-your-wallet-joseph-turow","title":"Voice Catchers","description":"\u003cp\u003eDiscover the intriguing world of voice technology in \u003cstrong\u003eVoice Catchers\u003c\/strong\u003e by Joseph Turow, published by Yale University Press in 2023. This thought-provoking book delves into how your voice is being transformed into biometric data and the ways marketers exploit this information to influence your decisions. With 344 pages of insightful analysis, Turow explores the implications of voice recognition technology on privacy and personal autonomy. As we navigate an increasingly digital landscape, understanding the power of our voices has never been more crucial. \u003cstrong\u003eVoice Catchers\u003c\/strong\u003e is a must-read for anyone interested in the intersection of technology, marketing, and ethics. Don't miss your chance to gain valuable insights into how your voice is being used in today's marketplace.\u003c\/p\u003e","brand":"Joseph Turow","offers":[{"title":"Default Title","offer_id":52255374311766,"sku":"9780300268164","price":35.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780300268164.jpg?v=1767784644"},{"product_id":"media-today-taylor-francis-ltd-9780367680299-mass-communication-in-a-converging-world-joseph-turow","title":"Media Today","description":"\u003cp\u003eThis eighth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. 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