{"title":"Martin Lindstrom","description":null,"products":[{"product_id":"buyology-9781847940131","title":"Buyology","description":"\u003cp\u003eDiscover the groundbreaking insights of consumer behavior in \u003cstrong\u003eBuyology\u003c\/strong\u003e by Martin Lindstrom, published in 2009. This compelling book delves into the intricate workings of our minds when we encounter advertisements, marketing slogans, and brand experiences. With 272 pages of in-depth research, Lindstrom uncovers the hidden factors that influence our purchasing decisions, offering a unique perspective on how brands connect with consumers. Whether you're a marketer, a business owner, or simply curious about the psychology behind buying choices, \u003cstrong\u003eBuyology\u003c\/strong\u003e is an essential read that will change the way you view advertising. Explore the fascinating world of consumer behavior and learn what truly drives our decisions in the marketplace.\u003c\/p\u003e","brand":"Martin Lindstrom","offers":[{"title":"Default Title","offer_id":50926952153430,"sku":"9781847940131","price":14.13,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781847940131.jpg?v=1753826408"},{"product_id":"small-data-9781473630130","title":"Small Data","description":"\u003cp\u003eDiscover the insights of consumer behavior in Martin Lindstrom's acclaimed book, \u003cstrong\u003eSmall Data\u003c\/strong\u003e. This New York Times Bestseller was recognized as one of the \"Most Important Books of 2016\" by Inc. and deemed a \"Must Read Business Book\" by Forbes. Published in 2017, this compelling read spans 288 pages and dives deep into the fascinating world of global branding. Lindstrom takes you behind the scenes to uncover the surprising and counter-intuitive truths about our connections as humans. Whether you're a marketing professional or simply interested in understanding what drives consumer behavior, \u003cstrong\u003eSmall Data\u003c\/strong\u003e offers valuable perspectives that can transform your approach to branding and marketing. Don't miss out on this essential addition to your business library!\u003c\/p\u003e","brand":"Martin Lindstrom","offers":[{"title":"Default Title","offer_id":50949459837270,"sku":"9781473630130","price":15.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781473630130.jpg?v=1753964224"},{"product_id":"ministry-of-common-sense-9780358272564","title":"Terve Mõistuse Ministeerium","description":"WALL STREET JOURNALI menukiraamat\u003cp\u003e Humoorikas, kuid praktiline viieastmeline juhend, kuidas vabaneda bürokraatlikest kitsaskohtadest ja paberimajandusest – nii iseendast kui ka oma ettevõtetest.\u003c\/p\u003e \u003cp\u003eCOVID-19 pandeemia ajal lubab TSA reisijatel lennukisse kaasa võtta piiramatus koguses käte desinfitseerimisvahendit, säilitades samal ajal kõigi teiste vedelike puhul 3,4-untsise piirangu. Uute kõrvaklappide pakendist lahti kangutamiseks on vaja mootorsaagi. Päeva kaheksas Zoomi koosolek tardub pidevalt ja kui kuuled uuesti \"Ei, oota, ei, sina lähed esimesena\", siis varised kokku. Aga kõigepealt pead läbi istuma lõputu PowerPointi esitluse, mille kohta kõik väidavad, et on lugenud, keegi pole ja mille oleks saanud kokku võtta ühele lehele.\u003c\/p\u003e\n\u003cp\u003e Mis on juhtunud terve mõistusega? Ja kuidas me saame selle tagasi? Paistab, et ettevõtted on oma sisemistesse probleemidesse nii süvenenud ja lisaks veel nähtamatu bürokraatiaga koormatud, et nad on kaotanud silmist oma põhieesmärgi. Paratamatult maksavad nad selle eest hinda.\u003c\/p\u003e \u003cp\u003eEnimmüüdud autor Martin Lindstrom ühendab arvukalt reaalse elu näiteid ettevõtete terve mõistuse nurjumisest omaenda geniaalse plaaniga loogika – ja terve mõistuse – taastamiseks ettevõtetes ja inimestes, kes seda kõige rohkem vajavad. Tänapäeva juhtidele, halduritele ja töötajatele kohustuslik lugemine – „Terve mõistuse ministeerium“ on naljakas, meelelahutuslik ja äärmiselt praktiline.\u003c\/p\u003e","brand":"Martin Lindstrom","offers":[{"title":"Default Title","offer_id":51230694408534,"sku":"9780358272564","price":30.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780358272564.jpg?v=1757039283"},{"product_id":"ministry-of-common-sense-hodder-stoughton-general-division-9781529332476-how-to-eliminate-bureaucratic-red-tape-bad-excuses-and-corporate-bullshit-martin-lindstrom","title":"Ministry of Common Sense","description":"\u003cp\u003eA humorous yet practical five-step guide to ridding ourselves-and our companies-of the bureaucratic bottlenecks and red tape that plague every office\u003c\/p\u003e","brand":"Martin Lindstrom","offers":[{"title":"Default Title","offer_id":52235106025814,"sku":"9781529332476","price":17.66,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781529332476.jpg?v=1767754832"},{"product_id":"brand-sense-kogan-page-ltd-9780749460570-sensory-secrets-behind-the-stuff-we-buy-martin-lindstrom","title":"Brand Sense","description":"\u003cp\u003eDiscover the groundbreaking insights of \u003cstrong\u003eBrand Sense\u003c\/strong\u003e by \u003cstrong\u003eMartin Lindstrom\u003c\/strong\u003e, published by Kogan Page Ltd in 2010. This revised edition spans 192 pages and delves into the often-overlooked sensory aspects of branding. Lindstrom takes you on an enlightening journey, revealing how the senses of touch, taste, and smell can be powerful tools in marketing. From the enticing aroma of a new car to the satisfying crunch of Kellogg's cornflakes, learn how to captivate consumers by engaging their senses in innovative ways. This book is a must-read for anyone looking to elevate their brand strategy and explore the new frontier of advertising. Embrace the power of sensory branding with \u003cstrong\u003eBrand Sense\u003c\/strong\u003e and transform your approach to connecting with customers.\u003c\/p\u003e","brand":"Martin Lindstrom","offers":[{"title":"Default Title","offer_id":52251347419478,"sku":"9780749460570","price":36.37,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780749460570.jpg?v=1767778841"}],"url":"https:\/\/www.bookshop.ee\/collections\/martin-lindstrom.oembed","provider":"Bookshop","version":"1.0","type":"link"}