{"title":"Philip J. Kitchen","description":null,"products":[{"product_id":"raising-the-corporate-umbrella-palgrave-macmillan-9781349425327-corporate-communications-in-the-twenty-first-century-philip-j-kitchen","title":"Raising the Corporate Umbrella","description":"\u003cp\u003eDiscover the essential guide to corporate communications with \u003cstrong\u003eRaising the Corporate Umbrella\u003c\/strong\u003e by \u003cstrong\u003ePhilip J. Kitchen\u003c\/strong\u003e. Published by Palgrave Macmillan in 2001, this comprehensive softcover edition spans 410 pages and offers invaluable insights into effective communication strategies within organizations.\u003c\/p\u003e \n\n\u003cp\u003eThrough detailed case studies and examples from renowned companies such as The Body Shop, Texaco, Johnson \u0026amp; Johnson, BP Oil, and British Airways, Kitchen provides a robust framework for analyzing corporate communications. This book not only highlights the importance of strategic communication but also offers clear, practical guidelines for successful implementation.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're a business professional, a student of communications, or simply interested in enhancing your understanding of corporate strategy, \u003cstrong\u003eRaising the Corporate Umbrella\u003c\/strong\u003e is a must-read that equips you with the tools needed to navigate the complexities of corporate communications.\u003c\/p\u003e","brand":"Philip J. Kitchen","offers":[{"title":"Default Title","offer_id":52231183171926,"sku":"9781349425327","price":54.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781349425327.jpg?v=1767747793"},{"product_id":"public-relations-cengage-learning-emea-9781861520913-principles-and-practice-philip-j-kitchen","title":"Public Relations","description":"\u003cp\u003eDiscover the essential insights into the world of public relations with \u003cstrong\u003ePublic Relations\u003c\/strong\u003e by \u003cstrong\u003ePhilip J. Kitchen\u003c\/strong\u003e. Published by \u003cstrong\u003eCengage Learning EMEA\u003c\/strong\u003e in 1997, this new edition spans 325 pages and delves into the theoretical foundations and practical applications of public relations strategies. Kitchen expertly compiles the perspectives of various practitioners and theorists, providing readers with a comprehensive understanding of the field. Whether you're a student, a marketing professional, or simply interested in the dynamics of communication, this book is an invaluable resource. Enhance your knowledge of public relations and learn from the experts in this engaging and informative text.\u003c\/p\u003e","brand":"Philip J. Kitchen","offers":[{"title":"Default Title","offer_id":52231444005206,"sku":"9781861520913","price":89.72,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781861520913.jpg?v=1767748256"},{"product_id":"marketing-mind-prints-palgrave-usa-9781403906823-philip-j-kitchen","title":"Marketing Mind Prints","description":"\u003cp\u003eDiscover the innovative insights of Philip J. Kitchen in his compelling book, \u003cstrong\u003eMarketing Mind Prints\u003c\/strong\u003e. Published by Palgrave USA in 2004, this hardback edition spans 149 pages and delves into the evolving landscape of marketing. Rather than merely predicting the future, Kitchen and a selection of leading authors present their unique 'mind prints'—perspectives on crucial segments of the marketing terrain that hold significance today and will continue to do so in the future. This book is an essential read for professionals in business and economics, particularly those focused on marketing research, interactive marketing, and relationship marketing. Enhance your understanding of export marketing and gain valuable insights that can elevate your marketing strategies. Perfect for anyone looking to deepen their knowledge in the dynamic field of marketing, \u003cstrong\u003eMarketing Mind Prints\u003c\/strong\u003e is a must-have addition to your business library.\u003c\/p\u003e","brand":"Philip J. Kitchen","offers":[{"title":"Default Title","offer_id":52235757551958,"sku":"9781403906823","price":109.12,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781403906823.jpg?v=1767756004"},{"product_id":"marketing-communications-cengage-learning-emea-9781861521965-principles-and-practice-philip-j-kitchen","title":"Marketing Communications","description":"\u003cp\u003eDiscover the essential guide to the world of marketing with \u003cstrong\u003eMarketing Communications\u003c\/strong\u003e by \u003cstrong\u003ePhilip J. Kitchen\u003c\/strong\u003e. Published by \u003cstrong\u003eCengage Learning EMEA\u003c\/strong\u003e in 1998, this comprehensive new edition spans 512 pages, offering an in-depth exploration of both practical and theoretical frameworks that shape marketing communications today.\u003c\/p\u003e \n\n\u003cp\u003eFeaturing a wealth of case vignettes, this book draws insights from a diverse range of recognized experts, providing readers with valuable perspectives and expertise. Whether you're a student, a marketing professional, or someone interested in enhancing your business communication skills, this title is an invaluable resource.\u003c\/p\u003e \n\n\u003cp\u003eEnhance your understanding of marketing management and communication strategies with \u003cstrong\u003eMarketing Communications\u003c\/strong\u003e. Dive into the intricate world of business and economics, and equip yourself with the knowledge to excel in today's competitive market.\u003c\/p\u003e","brand":"Philip J. Kitchen","offers":[{"title":"Default Title","offer_id":52235763351894,"sku":"9781861521965","price":120.03,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781861521965.jpg?v=1767756016"},{"product_id":"integrated-marketing-communications-springer-nature-switzerland-ag-9783030764159-a-global-brand-driven-approach-philip-j-kitchen","title":"Integrated Marketing Communications","description":"\u003cp\u003eDiscover the power of effective marketing with \u003cstrong\u003eIntegrated Marketing Communications\u003c\/strong\u003e by \u003cstrong\u003ePhilip J. Kitchen\u003c\/strong\u003e. This 2nd edition, published in 2022 by \u003cstrong\u003eSpringer Nature Switzerland AG\u003c\/strong\u003e, offers a comprehensive and global perspective on marketing communications across 374 pages. Kitchen presents an integrated framework that is both accessible and engaging, making complex concepts easy to understand. Whether you are a marketing professional, a student, or simply interested in enhancing your brand strategy, this book serves as an essential resource. Dive into a cohesive exploration of brand-driven marketing communications that will elevate your understanding and application of integrated marketing strategies. Don't miss the opportunity to learn from a leading expert in the field!\u003c\/p\u003e","brand":"Philip J. Kitchen","offers":[{"title":"Default Title","offer_id":52271275442518,"sku":"9783030764159","price":66.68,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783030764159.jpg?v=1767807116"}],"url":"https:\/\/www.bookshop.ee\/collections\/philip-j-kitchen.oembed","provider":"Bookshop","version":"1.0","type":"link"}