{"title":"Randy Olson","description":null,"products":[{"product_id":"houston-we-have-a-narrative-9780226270845","title":"Houston, We Have a Narrative","description":"Ask a scientist about Hollywood, and you‚Äôll probably get eye rolls. But ask someone in Hollywood about science, and they‚Äôll see dollar signs: moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require.\u003cbr\u003e \u003cbr\u003e That‚Äôs a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story‚Äîand, ultimately, how to \u003ci\u003edo\u003c\/i\u003e science better. With \u003ci\u003eHouston, We Have a Narrative\u003c\/i\u003e, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail‚Äîa stultifying procession of ‚Äúand, and, and.‚Äù What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for‚Äîwhich Olson boils down, brilliantly, to ‚ÄúAnd, But, Therefore,‚Äù or ABT. At a stroke, the ABT approach introduces momentum (‚ÄúAnd‚Äù), conflict (‚ÄúBut‚Äù), and resolution (‚ÄúTherefore‚Äù)‚Äîthe fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists‚Äô eyes are opened to ABT, the effect is staggering: suddenly, they‚Äôre not just talking about their work‚Äîthey‚Äôre \u003ci\u003etelling stories\u003c\/i\u003e about it. And audiences are captivated.\u003cbr\u003e \u003cbr\u003e Written with an uncommon verve and enthusiasm, and built on principles that are applicable to fields far beyond science, \u003ci\u003eHouston, We Have a Narrative\u003c\/i\u003e has the power to transform the way science is understood and appreciated, and ultimately how it‚Äôs done.","brand":"Randy Olson","offers":[{"title":"Default Title","offer_id":50953310503254,"sku":"9780226270845","price":23.04,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780226270845.jpg?v=1754007930"},{"product_id":"dont-be-such-a-scientist-second-edition-9781610919173","title":"Don't Be Such a Scientist, Second Edition","description":"\u003cp\u003eDiscover the essential guide for scientists seeking to enhance their communication skills with \"Don't Be Such a Scientist, Second Edition\" by Randy Olson. Published in 2018, this updated edition spans 236 pages and offers invaluable insights into effectively conveying complex scientific ideas to diverse audiences. Olson, a seasoned expert in science communication, equips readers with practical tools to not only share their research but also to defend the importance of science in today’s world. This book is a must-read for scientists at all levels who aim to bridge the gap between scientific knowledge and public understanding. Elevate your communication strategies and make an impact in the field of science with this engaging and informative resource.\u003c\/p\u003e","brand":"Randy Olson","offers":[{"title":"Default Title","offer_id":51463371063638,"sku":"9781610919173","price":26.67,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781610919173.jpg?v=1759336303"},{"product_id":"houston-we-have-a-narrative-the-university-of-chicago-press-9780226270708-why-science-needs-story-randy-olson","title":"Houston, We Have a Narrative","description":"","brand":"Randy Olson","offers":[{"title":"Default Title","offer_id":52240699818326,"sku":"9780226270708","price":83.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780226270708.jpg?v=1767763227"}],"url":"https:\/\/www.bookshop.ee\/collections\/randy-olson.oembed","provider":"Bookshop","version":"1.0","type":"link"}