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See raamat peaks olema nende lugemisnimekirja tipus!“\u003c\/p\u003e\n\u003cp\u003e Thomas Schultz-Jagow, Amnesty Internationali kampaaniate ja kommunikatsiooni vanemdirektor\u003c\/p\u003e\n\u003cp\u003e 'Rohkelt praktilisi nõuandeid sotsiaalmeedia keerukustes orienteerumiseks ja riskide minimeerimiseks.'\u003c\/p\u003e\n\u003cp\u003e Guy Lawrence, tegevjuht, Mast-Jaegermeister UK\u003c\/p\u003e\n\u003cp\u003e „Martin Thomas haarab sotsiaalmeedia nõgest ja kirjeldab samme, kuidas juhid saavad selle valdamiseks isiklike ja äriliste tulemuste saavutamiseks. Lugege – ja rakendage – seda lugupeetud turundaja raamatut.“\u003c\/p\u003e\n\u003cp\u003e Tom Trainor, Iirimaa Turundusinstituudi tegevjuht\u003c\/p\u003e\n\u003cp\u003e „Praktiline juhend tänapäeva juhatuse liikmele, mis peaks aitama neil oma hirmudest ja umbusaldusest üle saada ning hakata tegutsema enesekindlalt ja omal moel.“\u003c\/p\u003e\n\u003cp\u003e Jonathan Turner, Oxfordi strateegilise turunduse esimees.\u003c\/p\u003e  \u003cp\u003eSotsiaalmeedia muudab klienditeenindust, turu-uuringuid, värbamist, kampaaniaid ja sisekommunikatsiooni ning soodustab alternatiivsete ärimudelite ja uute ettevõttestruktuuride arendamist. Praegu on igal äriprofessionaalil olulisem mõista selle jõudu, potentsiaali ja lõkse, kuid kuigi võite tunnistada selle kasvavat tähtsust, on vähestel äriinimestel teadmised, oskused ja enesekindlus, et seda võimalust maksimaalselt ära kasutada. Ilma selge arusaama sotsiaalmeediast ja teie ja teie ettevõtte strateegiata riskite sattuda paljastatuks ja halvasti ette valmistatud.\u003c\/p\u003e\n\u003cp\u003e FT sotsiaalmeedia strateegia juhend pakub selget tegevuskava koos praktiliste juhiste, inspireerivate juhtumianalüüside ja tõestatud metoodikatega.\u003c\/p\u003e\n\u003cp\u003e Saate aru, kuidas kasutada sotsiaalmeediat ja saavutada konkurentsieelis paremate tulemuste saavutamise, suurema müügi, tugevamate ja väärtuslikumate võrgustike loomise ning isikliku digitaalse brändi tugevuse suurendamise kaudu.\u003c\/p\u003e  \u003cp\u003eSamuti avastate plaanid ja protsessid sotsiaalmeedia riskide haldamiseks ja maandamiseks.\u003c\/p\u003e\n\u003cp\u003e See raamat on jagatud kolmeks põhiosaks, mis keskenduvad esialgu iga äriprofessionaali vajalikele sotsiaalmeedia põhiteadmistele, seejärel sotsiaalmeedia kasutamisele isikliku digitaalse brändi loomiseks ja lõpuks selgitusele, kuidas sotsiaalmeedia jõudu ettevõtte tulemuslikkuse parandamiseks rakendada.\u003c\/p\u003e\n\u003cp\u003e Kasutajasõbralikus keeles esitatud, selgete juhiste, informatiivsete juhtumianalüüside ja praktiliste nõuannetega peatükk sisaldab segu juhtumianalüüsidest, praktilistest nõuannetest, juhtivate sotsiaalmeedia spetsialistide uusimatest uuringutest ja luureandmetest ning ärijuhtide, turundus- ja sotsiaalmeedia ekspertide ning valdkonna kommentaatoritega tehtud intervjuude tulemustest.\u003c\/p\u003e\n\u003cp\u003e Head lugemist! 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