{"title":"Stefan H. Thomke","description":null,"products":[{"product_id":"experimentation-works-9781633697102","title":"Experimentation Works","description":"\u003cp\u003eUnlock the potential of your business with \u003cstrong\u003eExperimentation Works\u003c\/strong\u003e by \u003cstrong\u003eStefan H. Thomke\u003c\/strong\u003e. Published in 2020, this insightful book spans 288 pages and delves into the transformative power of experimentation in the business landscape. Discover how to leverage experiments to enhance creativity, optimize marketing strategies, and ultimately drive success in your organization. Thomke, a renowned expert in business innovation, provides practical frameworks and real-world examples that demonstrate how a culture of experimentation can lead to better decision-making and consumer understanding. Don't navigate the complexities of business blindly—embrace the power of experimentation and see tangible results. Perfect for entrepreneurs, marketers, and business leaders alike, \u003cstrong\u003eExperimentation Works\u003c\/strong\u003e is your guide to thriving in today's competitive market.\u003c\/p\u003e","brand":"Stefan H. Thomke","offers":[{"title":"Default Title","offer_id":51259179663702,"sku":"9781633697102","price":30.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781633697102.jpg?v=1757378085"},{"product_id":"experimentation-matters-harvard-business-review-press-9781578517503-unlocking-the-potential-of-new-technologies-for-innovation-stefan-h-thomke","title":"Experimentation Matters","description":"\u003cp\u003eIn \"Experimentation Matters,\" renowned author Stefan H. Thomke delves into the essential role of experimentation in the realm of innovation. Published by Harvard Business Review Press in 2003, this insightful hardback spans 320 pages and provides a comprehensive exploration of how companies can harness the power of experimentation and cutting-edge technologies. Thomke emphasizes the necessity for organizations to transform their processes, structures, and management approaches to foster a culture of innovation. He articulates why experimentation is not just beneficial but critical to driving technological advancements and outlines actionable strategies for managers to successfully integrate these practices into their operations. This book is a must-read for those in Business \u0026amp; Economics, Operations Research, and Management, offering valuable insights for anyone looking to enhance their understanding of research and development management.\u003c\/p\u003e","brand":"Stefan H. Thomke","offers":[{"title":"Default Title","offer_id":52244085997910,"sku":"9781578517503","price":50.12,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781578517503.jpg?v=1767767573"}],"url":"https:\/\/www.bookshop.ee\/collections\/stefan-h-thomke.oembed","provider":"Bookshop","version":"1.0","type":"link"}