Digital Consumer Behavior
€72,89
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About the book
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.
| Author | Jagdish N. Sheth |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Published | 2026 |
| Language | English |
| Pages | 246 |
| Format | Paperback |
| ISBN | 9781032573687 |
Digital Consumer Behavior
€72,89
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