Kogemuslik turundus
€69,05
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About the book
See raamat annab lugejatele ülevaate kliendikogemuse loogika päritolust ja tekkest, uue kogemusliku turundussegu 7E-st (kogemus, vahetus, laiendamine, rõhutamine, empaatia, emotsionaalsed kokkupuutepunktid, emaatiline/eetiline protsess) ning tulevikuväljakutsetest.
| Author | Wided Batat |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Published | 2019 year |
| Language | English |
| Pages | 302 pages |
| Format | Soft cover |
| ISBN | 9781138293168 |
