Marketing Research
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About the book
Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
| Author | Riccardo Benzo |
|---|---|
| Publisher | SAGE Publications Ltd |
| Published | 2017. aasta |
| Language | English |
| Pages | 432 psl. |
| Format | Soft cover |
| ISBN | 9781446294369 |
