{"product_id":"advances-in-digital-marketing-and-ecommerce-springer-international-publishing-ag-9783031057274-third-international-conference-2022-francisco-j-mart-nez-l-pez","title":"Advances in Digital Marketing and eCommerce","description":"\u003cp\u003eExplore the cutting-edge insights of \u003cstrong\u003eAdvances in Digital Marketing and eCommerce\u003c\/strong\u003e by \u003cstrong\u003eFrancisco J. Martínez-López\u003c\/strong\u003e, published in 2022 by \u003cstrong\u003eSpringer International Publishing AG\u003c\/strong\u003e. This comprehensive hardback edition spans 308 pages and delves into a diverse range of topics that are crucial for mastering the digital marketing landscape.\u003c\/p\u003e \n\n\u003cp\u003eIn this enlightening book, you will discover key concepts such as user psychology and behavior in social commerce, the impact of influencer marketing, effective social media monetization strategies, and the defining characteristics of social commerce. Whether you are a marketer, entrepreneur, or academic, this book offers valuable perspectives that can help you navigate the rapidly evolving world of digital marketing and eCommerce.\u003c\/p\u003e \n\n\u003cp\u003eEnhance your understanding and stay ahead in the digital marketplace with this essential resource.\u003c\/p\u003e","brand":"Francisco J. Martínez-López","offers":[{"title":"Default Title","offer_id":52280853397846,"sku":"9783031057274","price":181.87,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783031057274.jpg?v=1767826343","url":"https:\/\/www.bookshop.ee\/products\/advances-in-digital-marketing-and-ecommerce-springer-international-publishing-ag-9783031057274-third-international-conference-2022-francisco-j-mart-nez-l-pez","provider":"Bookshop","version":"1.0","type":"link"}