{"product_id":"basic-marketing-research-with-excel-pearson-education-us-9780135078228-alvin-c-burns","title":"Basic Marketing Research with Excel","description":"\u003cp\u003eDiscover the essentials of market research with \u003cstrong\u003eBasic Marketing Research with Excel\u003c\/strong\u003e by \u003cstrong\u003eAlvin C. Burns\u003c\/strong\u003e. This comprehensive textbook, published by \u003cstrong\u003ePearson Education (US)\u003c\/strong\u003e in 2011, is designed specifically for undergraduate Marketing Research courses. Spanning \u003cstrong\u003e416 pages\u003c\/strong\u003e, the third edition provides an engaging introduction to the fundamentals of market research.\u003c\/p\u003e \n\n\u003cp\u003eUtilizing Excel add-in software for data analysis, this book incorporates an integrated case study and hands-on experiential learning exercises. Students will find valuable resources that not only enhance their understanding of market research concepts but also equip them with practical skills for their future careers in marketing. Whether you're a student or a professional looking to refine your research expertise, this book is an essential addition to your library.\u003c\/p\u003e","brand":"Alvin C. Burns","offers":[{"title":"Default Title","offer_id":52252249588054,"sku":"9780135078228","price":267.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780135078228.jpg?v=1767780164","url":"https:\/\/www.bookshop.ee\/products\/basic-marketing-research-with-excel-pearson-education-us-9780135078228-alvin-c-burns","provider":"Bookshop","version":"1.0","type":"link"}