{"product_id":"breaking-through-palgrave-macmillan-9781349517626-implementing-customer-focus-in-enterprises-s-vandermerwe","title":"Breaking Through","description":"\u003cp\u003eDiscover the transformative insights of \u003cstrong\u003eBreaking Through\u003c\/strong\u003e by S. Vandermerwe, published by Palgrave Macmillan in 2004. This engaging paperback edition spans 209 pages and presents a groundbreaking approach to customer focus within enterprises. Drawing from her extensive research and collaboration with leading companies, Vandermerwe introduces a dynamic model that integrates strategy, marketing, and innovation. Perfect for business professionals and students alike, this book offers a fresh perspective on enhancing customer engagement and driving success in today’s competitive landscape. Whether you’re looking to refine your business strategy or innovate your marketing approach, \u003cstrong\u003eBreaking Through\u003c\/strong\u003e is an essential read that will inspire and guide you toward achieving your goals.\u003c\/p\u003e","brand":"S. Vandermerwe","offers":[{"title":"Default Title","offer_id":52250201882966,"sku":"9781349517626","price":54.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781349517626.jpg?v=1767777131","url":"https:\/\/www.bookshop.ee\/products\/breaking-through-palgrave-macmillan-9781349517626-implementing-customer-focus-in-enterprises-s-vandermerwe","provider":"Bookshop","version":"1.0","type":"link"}