{"product_id":"cases-in-marketing-sage-publications-inc-9780761955702-stig-hartmann","title":"Cases in Marketing","description":"\u003cp\u003eExplore the dynamic world of marketing with \u003cstrong\u003eCases in Marketing\u003c\/strong\u003e by \u003cstrong\u003eStig Hartmann\u003c\/strong\u003e, published by \u003cstrong\u003eSAGE Publications Inc\u003c\/strong\u003e in 1997. This insightful book spans 224 pages and delves into essential marketing challenges within diverse market contexts, emphasizing the complexities posed by varying competitors and consumers. \u003c\/p\u003e \u003cp\u003eDesigned to enhance students' critical thinking skills, this collection of cases encourages readers to engage with broader strategic issues, including the debate between global standardization and customization. Perfect for those studying Business \u0026amp; Economics, particularly in the fields of Marketing and General Economics, this book serves as an invaluable resource for aspiring marketers looking to deepen their understanding of the industry. \u003c\/p\u003e \u003cp\u003eWhether you're a student or a professional, \u003cstrong\u003eCases in Marketing\u003c\/strong\u003e offers practical insights that are essential for navigating today’s ever-evolving marketing landscape.\u003c\/p\u003e","brand":"Stig Hartmann","offers":[{"title":"Default Title","offer_id":52250506461526,"sku":"9780761955702","price":76.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780761955702.jpg?v=1767777610","url":"https:\/\/www.bookshop.ee\/products\/cases-in-marketing-sage-publications-inc-9780761955702-stig-hartmann","provider":"Bookshop","version":"1.0","type":"link"}