{"product_id":"celebrity-sells-john-wiley-sons-inc-9780470868508-hamish-pringle","title":"Celebrity Sells","description":"\u003cp\u003eDiscover the captivating world of celebrity influence in \"Celebrity Sells\" by Hamish Pringle, published by John Wiley \u0026amp; Sons Inc. in 2004. This insightful paperback, spanning 352 pages, delves into how celebrities have long fascinated the public and how their sway can dramatically impact consumer behavior globally. In an era defined by consumerism, Pringle illustrates the immense potential that harnessing celebrity power holds for businesses. A notable example highlighted in the book is the Jamie Oliver campaign, which significantly revitalized Sainsbury's fortunes, boasting an impressive return on investment estimated at GBP27. Whether you're a marketer, business owner, or simply intrigued by the intersection of fame and commerce, \"Celebrity Sells\" offers valuable insights and strategies to leverage celebrity influence effectively. Dive into this essential read and unlock the secrets to successful brand promotion through the allure of celebrity.\u003c\/p\u003e","brand":"Hamish Pringle","offers":[{"title":"Default Title","offer_id":52250427031894,"sku":"9780470868508","price":29.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780470868508.jpg?v=1767777485","url":"https:\/\/www.bookshop.ee\/products\/celebrity-sells-john-wiley-sons-inc-9780470868508-hamish-pringle","provider":"Bookshop","version":"1.0","type":"link"}