{"product_id":"converting-customer-value-john-wiley-sons-inc-9780470016343-from-retention-to-profit-john-a-murphy","title":"Converting Customer Value","description":"\u003cp\u003eDiscover the essential insights of customer engagement with \u003cstrong\u003eConverting Customer Value\u003c\/strong\u003e by \u003cstrong\u003eJohn A. Murphy\u003c\/strong\u003e. Published by \u003cstrong\u003eJohn Wiley \u0026amp; Sons Inc\u003c\/strong\u003e in 2005, this hardback edition spans 416 pages and offers a comprehensive exploration of how businesses can enhance their profitability through stronger customer relationships. \u003c\/p\u003e \n\n\u003cp\u003eIn today’s competitive landscape, understanding customer value is not just an option; it’s a necessity. Murphy emphasizes that a company's long-term value is fundamentally linked to future profits generated from its customers. This book provides actionable strategies and valuable perspectives that will help you recognize the importance of connecting with your clientele and leveraging this connection to drive corporate success. \u003c\/p\u003e \n\n\u003cp\u003eWhether you're a business leader, marketer, or entrepreneur, \u003cstrong\u003eConverting Customer Value\u003c\/strong\u003e is an indispensable resource that will transform your approach to customer relationships and ultimately boost your bottom line.\u003c\/p\u003e","brand":"John A. Murphy","offers":[{"title":"Default Title","offer_id":52248433099094,"sku":"9780470016343","price":49.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780470016343.jpg?v=1767774454","url":"https:\/\/www.bookshop.ee\/products\/converting-customer-value-john-wiley-sons-inc-9780470016343-from-retention-to-profit-john-a-murphy","provider":"Bookshop","version":"1.0","type":"link"}