{"product_id":"creating-and-managing-superior-customer-value-emerald-publishing-limited-9781848551725-arch-g-woodside","title":"Creating and Managing Superior Customer Value","description":"\u003cp\u003eDiscover the essential insights of \u003cstrong\u003eCreating and Managing Superior Customer Value\u003c\/strong\u003e by \u003cstrong\u003eArch G. Woodside\u003c\/strong\u003e, published by \u003cstrong\u003eEmerald Publishing Limited\u003c\/strong\u003e in 2008. This comprehensive hardback edition spans \u003cstrong\u003e352 pages\u003c\/strong\u003e and is designed for professionals seeking to enhance their understanding of value in business-to-business environments.\u003c\/p\u003e \n\n\u003cp\u003eThis groundbreaking work delves into the theory of value, providing valuable tools for measuring various dimensions and strengths of customer value. It aims to refine your strategic thinking, improve decision-making, and optimize actions related to the creation, marketing, and procurement of superior value in products and services. Elevate your business acumen with this essential resource that bridges the gap between theory and practical application.\u003c\/p\u003e","brand":"Arch G. Woodside","offers":[{"title":"Default Title","offer_id":52247509565782,"sku":"9781848551725","price":116.11,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781848551725.jpg?v=1767772941","url":"https:\/\/www.bookshop.ee\/products\/creating-and-managing-superior-customer-value-emerald-publishing-limited-9781848551725-arch-g-woodside","provider":"Bookshop","version":"1.0","type":"link"}