{"product_id":"fundamentals-of-business-marketing-education-taylor-francis-inc-9780789001320-a-guide-for-university-level-faculty-and-policymakers-david-lichtenthal","title":"Fundamentals of Business Marketing Education","description":"\u003cp\u003eExplore the essential guide for university-level faculty and policymakers with \u003cstrong\u003eFundamentals of Business Marketing Education\u003c\/strong\u003e by \u003cstrong\u003eDavid Lichtenthal\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Inc\u003c\/strong\u003e in 2004, this comprehensive resource spans \u003cstrong\u003e318 pages\u003c\/strong\u003e and delves into the critical aspects of teaching business-to-business marketing courses across all four university levels. \u003c\/p\u003e \u003cp\u003eWith contributions from an international network of educators and practitioners, this book addresses the real concerns surrounding curriculum development and effective teaching strategies in business education. Whether you are involved in curriculum design or seeking to enhance your teaching methods, this book provides valuable insights and practical guidance. \u003c\/p\u003e \u003cp\u003eDiscover how to effectively engage students and elevate the learning experience in business marketing education. Perfect for educators and policymakers alike, this book is a must-have for anyone dedicated to advancing business studies in academia.\u003c\/p\u003e","brand":"David Lichtenthal","offers":[{"title":"Default Title","offer_id":52243611910486,"sku":"9780789001320","price":79.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780789001320.jpg?v=1767766841","url":"https:\/\/www.bookshop.ee\/products\/fundamentals-of-business-marketing-education-taylor-francis-inc-9780789001320-a-guide-for-university-level-faculty-and-policymakers-david-lichtenthal","provider":"Bookshop","version":"1.0","type":"link"}