{"product_id":"historical-research-in-marketing-management-taylor-francis-ltd-9780367002152-mark-tadajewski","title":"Historical Research in Marketing Management","description":"\u003cp\u003eDelve into the fascinating world of marketing with \u003cstrong\u003eHistorical Research in Marketing Management\u003c\/strong\u003e by Mark Tadajewski. Published by Taylor \u0026amp; Francis Ltd in 2018, this insightful paperback spans 218 pages and offers a comprehensive exploration of the historical dimensions of marketing management. The book is structured around three key themes: historical method, marketing history, and the evolution of marketing thought. Originally published as a special issue of the Journal of Marketing Management, this collection is a valuable resource for scholars and practitioners alike, providing a deeper understanding of how marketing has developed over time. Enhance your marketing knowledge and discover the rich history that shapes contemporary practices with this essential read.\u003c\/p\u003e","brand":"Mark Tadajewski","offers":[{"title":"Default Title","offer_id":52241291673942,"sku":"9780367002152","price":38.79,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367002152.jpg?v=1767763877","url":"https:\/\/www.bookshop.ee\/products\/historical-research-in-marketing-management-taylor-francis-ltd-9780367002152-mark-tadajewski","provider":"Bookshop","version":"1.0","type":"link"}