{"product_id":"historical-research-in-marketing-management-taylor-francis-ltd-9780415724630","title":"Historical Research in Marketing Management","description":"\u003cp\u003eDiscover the rich tapestry of marketing management through \"Historical Research in Marketing Management,\" a compelling collection edited by Taylor \u0026amp; Francis Ltd. Published in 2016, this hardback edition spans 228 pages and delves into the historical dimensions of marketing management. The book intricately explores three key themes: historical method, marketing history, and the evolution of marketing thought. Originally published as a special issue of the Journal of Marketing Management, this insightful work is essential for scholars and practitioners alike, providing a comprehensive understanding of how historical perspectives shape contemporary marketing strategies. Enhance your knowledge and gain valuable insights into the past and future of marketing with this indispensable resource.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52241292132694,"sku":"9780415724630","price":121.24,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415724630.jpg?v=1767763876","url":"https:\/\/www.bookshop.ee\/products\/historical-research-in-marketing-management-taylor-francis-ltd-9780415724630","provider":"Bookshop","version":"1.0","type":"link"}