{"product_id":"influence-of-values-on-consumer-behaviour-taylor-francis-ltd-9781138676473-the-value-compass-erik-kostelijk","title":"Influence of Values on Consumer Behaviour","description":"\u003cp\u003eThis book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.\u003c\/p\u003e","brand":"Erik Kostelijk","offers":[{"title":"Default Title","offer_id":52239456829782,"sku":"9781138676473","price":194.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138676473.jpg?v=1767761741","url":"https:\/\/www.bookshop.ee\/products\/influence-of-values-on-consumer-behaviour-taylor-francis-ltd-9781138676473-the-value-compass-erik-kostelijk","provider":"Bookshop","version":"1.0","type":"link"}