{"product_id":"innovation-in-marketing-taylor-francis-ltd-9781138441071-peter-doyle","title":"Innovation in Marketing","description":"\u003cp\u003eDiscover the transformative power of marketing with \u003cstrong\u003eInnovation in Marketing\u003c\/strong\u003e by Peter Doyle, published by Taylor \u0026amp; Francis Ltd in 2017. This insightful hardback edition spans 240 pages and delves into the intricate relationship between innovation and marketing strategies.\u003c\/p\u003e \n\n\u003cp\u003eThis book presents a comprehensive collection of material that explores systems innovation and the successful launch of new products. Key themes include the synergy between marketing and innovation, the strategic role of innovation, and how effective marketing strategies can enhance shareholder value. Additionally, it covers best practices in innovation management, ensuring that readers gain valuable insights into maximizing effectiveness in their innovation efforts.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're a marketing professional, a business strategist, or simply interested in the latest trends in innovation, \u003cstrong\u003eInnovation in Marketing\u003c\/strong\u003e is an essential resource that will inspire and inform your approach to modern marketing challenges.\u003c\/p\u003e","brand":"Peter Doyle","offers":[{"title":"Default Title","offer_id":52238781677910,"sku":"9781138441071","price":242.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138441071.jpg?v=1767760727","url":"https:\/\/www.bookshop.ee\/products\/innovation-in-marketing-taylor-francis-ltd-9781138441071-peter-doyle","provider":"Bookshop","version":"1.0","type":"link"}