{"product_id":"marketing-book-taylor-francis-ltd-9780415703772-michael-baker","title":"Marketing Book","description":"\u003cp\u003eThe Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises.\u003c\/p\u003e","brand":"Michael Baker","offers":[{"title":"Default Title","offer_id":52236107710806,"sku":"9780415703772","price":98.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415703772.jpg?v=1767756605","url":"https:\/\/www.bookshop.ee\/products\/marketing-book-taylor-francis-ltd-9780415703772-michael-baker","provider":"Bookshop","version":"1.0","type":"link"}