{"product_id":"marketing-communications-sage-publications-ltd-9781526438645-objectives-strategy-tactics-john-r-rossiter","title":"Marketing Communications","description":"\u003cp\u003eUniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.\u003c\/p\u003e","brand":"John R. Rossiter","offers":[{"title":"Default Title","offer_id":52235763515734,"sku":"9781526438645","price":247.35,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781526438645.jpg?v=1767756015","url":"https:\/\/www.bookshop.ee\/products\/marketing-communications-sage-publications-ltd-9781526438645-objectives-strategy-tactics-john-r-rossiter","provider":"Bookshop","version":"1.0","type":"link"}