{"product_id":"marketing-perspectives-on-phygitalization-apple-academic-press-inc-9781774918463","title":"Marketing Perspectives on Phygitalization","description":"\u003cp\u003eDiscover the transformative power of phygitalization with \u003cstrong\u003eMarketing Perspectives on Phygitalization\u003c\/strong\u003e, published by \u003cstrong\u003eApple Academic Press Inc.\u003c\/strong\u003e in 2025. This comprehensive hardback edition spans \u003cstrong\u003e354 pages\u003c\/strong\u003e and delves into the unique opportunities and challenges that phygitalization presents for businesses across various industries.\u003c\/p\u003e \n\n\u003cp\u003eThis insightful book explores the multifaceted nature of phygital marketing, offering valuable strategies that companies can implement to fully harness its potential. With expert analysis and practical guidance, \u003cstrong\u003eMarketing Perspectives on Phygitalization\u003c\/strong\u003e equips readers with the tools they need to navigate the ever-evolving marketing landscape effectively. Whether you're a marketing professional, business owner, or student, this book is an essential resource for understanding the intersection of physical and digital marketing.\u003c\/p\u003e \n\n\u003cp\u003eUnlock the secrets to successful phygital strategies and elevate your marketing approach today!\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52261429313878,"sku":"9781774918463","price":181.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781774918463.jpg?v=1767792571","url":"https:\/\/www.bookshop.ee\/products\/marketing-perspectives-on-phygitalization-apple-academic-press-inc-9781774918463","provider":"Bookshop","version":"1.0","type":"link"}