{"product_id":"persuasion-sage-publications-inc-9781452276670-theory-and-research-daniel-j-o-keefe","title":"Persuasion","description":"\u003cp\u003eDiscover the art and science of persuasion with \u003cstrong\u003ePersuasion\u003c\/strong\u003e by \u003cstrong\u003eDaniel J. O'Keefe\u003c\/strong\u003e, published by \u003cstrong\u003eSAGE Publications Inc\u003c\/strong\u003e. This comprehensive third edition, released in 2015, spans 408 pages and serves as an essential resource for students and professionals alike. \u003c\/p\u003e \u003cp\u003eThis engaging text delves into the most significant social-scientific theories and research surrounding persuasion. The updated edition features two new chapters focusing on social judgment theory and stage models, offering fresh insights into the dynamics of influence. It also revises key discussions on the theories of reasoned action and planned behavior, while introducing contemporary topics such as reactance and the effective use of narratives as powerful tools for persuasion. \u003c\/p\u003e \u003cp\u003eWhether you're studying psychology or simply interested in understanding the mechanisms of persuasion, this book is an invaluable addition to your library.\u003c\/p\u003e","brand":"Daniel J. O'Keefe","offers":[{"title":"Default Title","offer_id":52232759378262,"sku":"9781452276670","price":210.97,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781452276670.jpg?v=1767750562","url":"https:\/\/www.bookshop.ee\/products\/persuasion-sage-publications-inc-9781452276670-theory-and-research-daniel-j-o-keefe","provider":"Bookshop","version":"1.0","type":"link"}