{"product_id":"philip-kotler-pearson-education-limited-marketing-management-9781292727035","title":"Marketing Management","description":"\u003cp\u003eDiscover the essential insights of modern marketing with \u003cstrong\u003eMarketing Management\u003c\/strong\u003e by \u003cstrong\u003ePhilip Kotler\u003c\/strong\u003e, a global bestseller and a definitive resource in the field. The 5th European edition, published in 2024, spans an impressive \u003cstrong\u003e808 pages\u003c\/strong\u003e and delves into the core principles of marketing, emphasizing accessibility and the dynamic nature of today's marketing landscape. This comprehensive guide not only covers a wide array of concepts but also features in-depth European case studies and practical exercises, equipping students and professionals alike with the necessary tools to excel in their marketing endeavors. Whether you are a marketing student or a seasoned practitioner, this book is an invaluable addition to your library.\u003c\/p\u003e","brand":"Philip Kotler","offers":[{"title":"Default Title","offer_id":52191783485782,"sku":"9781292727035","price":88.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781292727035.jpg?v=1767277862","url":"https:\/\/www.bookshop.ee\/products\/philip-kotler-pearson-education-limited-marketing-management-9781292727035","provider":"Bookshop","version":"1.0","type":"link"}