{"product_id":"practical-pricing-palgrave-macmillan-9780230614604-translating-pricing-theory-into-sustainable-profit-improvement-michael-calogridis","title":"Practical Pricing","description":"\u003cp\u003eUnlock the secrets of effective pricing strategies with \u003cstrong\u003ePractical Pricing\u003c\/strong\u003e by \u003cstrong\u003eMichael Calogridis\u003c\/strong\u003e. Published by \u003cstrong\u003ePalgrave Macmillan\u003c\/strong\u003e in 2010, this insightful hardback offers 190 pages of actionable guidance that transforms pricing theory into practical, everyday applications for businesses. Discover comprehensive steps and essential inputs to develop a robust pricing strategy that delivers maximum results. Whether you’re a seasoned professional or new to pricing, this book equips you with the tools necessary to enhance your company's pricing function and achieve operational excellence. Elevate your business strategy today with \u003cstrong\u003ePractical Pricing\u003c\/strong\u003e! \u003c\/p\u003e","brand":"Michael Calogridis","offers":[{"title":"Default Title","offer_id":52231970521430,"sku":"9780230614604","price":54.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780230614604.jpg?v=1767749172","url":"https:\/\/www.bookshop.ee\/products\/practical-pricing-palgrave-macmillan-9780230614604-translating-pricing-theory-into-sustainable-profit-improvement-michael-calogridis","provider":"Bookshop","version":"1.0","type":"link"}