{"product_id":"principles-of-pricing-cambridge-university-press-9781107010659-an-analytical-approach-rakesh-v-vohra","title":"Principles of Pricing","description":"\u003cp\u003eDiscover the essential strategies behind effective pricing with \u003cstrong\u003ePrinciples of Pricing\u003c\/strong\u003e by \u003cstrong\u003eRakesh V. Vohra\u003c\/strong\u003e, published by \u003cstrong\u003eCambridge University Press\u003c\/strong\u003e in 2012. This insightful hardback edition spans \u003cstrong\u003e262 pages\u003c\/strong\u003e and delves into how pricing influences key aspects of business success, including revenue, profits, customer behavior, and firm image. Vohra presents a comprehensive analytical framework that equips readers with the tools needed to make informed pricing decisions. Ideal for professionals in the fields of business and economics, this book is a must-have for anyone looking to enhance their understanding of pricing strategies in today's competitive market. Elevate your pricing knowledge and drive your firm's success with this invaluable resource.\u003c\/p\u003e","brand":"Rakesh V. Vohra","offers":[{"title":"Default Title","offer_id":52231765688662,"sku":"9781107010659","price":64.26,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781107010659.jpg?v=1767748822","url":"https:\/\/www.bookshop.ee\/products\/principles-of-pricing-cambridge-university-press-9781107010659-an-analytical-approach-rakesh-v-vohra","provider":"Bookshop","version":"1.0","type":"link"}