{"product_id":"rethinking-creativity-cambridge-university-press-9781108742900-inside-the-box-thinking-as-the-basis-for-innovation-robert-w-weisberg","title":"Rethinking Creativity","description":"\u003cp\u003eDiscover a groundbreaking perspective on creativity with \u003cstrong\u003eRethinking Creativity\u003c\/strong\u003e by \u003cstrong\u003eRobert W. Weisberg\u003c\/strong\u003e, published by \u003cstrong\u003eCambridge University Press\u003c\/strong\u003e in 2020. This insightful book spans 420 pages and challenges the conventional notion of creative innovation. Weisberg argues that true creativity stems from inside-the-box thinking, emphasizing the importance of building upon existing knowledge and repurposing old ideas to generate new solutions. Ideal for academics, students, and researchers, this work invites readers to rethink their understanding of creativity and its processes. Explore how familiar concepts can lead to innovative breakthroughs and enhance your creative endeavors. Grab your copy of \u003cstrong\u003eRethinking Creativity\u003c\/strong\u003e today and embark on a transformative journey into the nature of creative thought!\u003c\/p\u003e","brand":"Robert W. Weisberg","offers":[{"title":"Default Title","offer_id":52261888000342,"sku":"9781108742900","price":46.07,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781108742900.jpg?v=1767793188","url":"https:\/\/www.bookshop.ee\/products\/rethinking-creativity-cambridge-university-press-9781108742900-inside-the-box-thinking-as-the-basis-for-innovation-robert-w-weisberg","provider":"Bookshop","version":"1.0","type":"link"}