{"product_id":"strategic-customer-management-cambridge-university-press-9781107649224-integrating-relationship-marketing-and-crm-adrian-payne","title":"Strategic Customer Management","description":"\u003cp\u003eThe first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice.\u003c\/p\u003e","brand":"Adrian Payne","offers":[{"title":"Default Title","offer_id":52227636134230,"sku":"9781107649224","price":58.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781107649224.jpg?v=1767742050","url":"https:\/\/www.bookshop.ee\/products\/strategic-customer-management-cambridge-university-press-9781107649224-integrating-relationship-marketing-and-crm-adrian-payne","provider":"Bookshop","version":"1.0","type":"link"}