{"product_id":"strategic-integrated-marketing-communications-taylor-francis-ltd-9780367770624-larry-percy","title":"Strategic Integrated Marketing Communications","description":"\u003cp\u003eThis book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.\u003c\/p\u003e","brand":"Larry Percy","offers":[{"title":"Default Title","offer_id":52258488058198,"sku":"9780367770624","price":59.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367770624.jpg?v=1767788857","url":"https:\/\/www.bookshop.ee\/products\/strategic-integrated-marketing-communications-taylor-francis-ltd-9780367770624-larry-percy","provider":"Bookshop","version":"1.0","type":"link"}