{"product_id":"uncertainty-driven-innovation-springer-nature-switzerland-ag-9783030995331-managing-the-new-product-development-processes-in-an-unpredictable-environment-giocomo-marzi","title":"Uncertainty-driven Innovation","description":"\u003cp\u003eDiscover the groundbreaking insights of \u003cstrong\u003eUncertainty-driven Innovation\u003c\/strong\u003e by \u003cstrong\u003eGiocomo Marzi\u003c\/strong\u003e, published by \u003cstrong\u003eSpringer Nature Switzerland AG\u003c\/strong\u003e in 2022. This enlightening hardback edition spans 110 pages and delves into the intricate relationship between uncertainty and innovation in product and process development.\u003c\/p\u003e \n\n\u003cp\u003eGiocomo Marzi explores how uncertainty can be a driving force behind successful product innovation and the new product development process. By examining various research areas, the book highlights the role of the entrepreneur as a key figure in fostering innovation while addressing the challenges faced in high-uncertainty environments. Whether you're an entrepreneur, a business leader, or a student of innovation, this book provides valuable perspectives on navigating the complexities of innovation in today's unpredictable landscape.\u003c\/p\u003e \n\n\u003cp\u003eEnhance your understanding of innovation dynamics with this essential read!\u003c\/p\u003e","brand":"Giocomo Marzi","offers":[{"title":"Default Title","offer_id":52256117752150,"sku":"9783030995331","price":48.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783030995331.jpg?v=1767785677","url":"https:\/\/www.bookshop.ee\/products\/uncertainty-driven-innovation-springer-nature-switzerland-ag-9783030995331-managing-the-new-product-development-processes-in-an-unpredictable-environment-giocomo-marzi","provider":"Bookshop","version":"1.0","type":"link"}