{"product_id":"value-first-then-price-taylor-francis-ltd-9781032012193-building-value-based-pricing-strategies-andreas-hinterhuber","title":"Value First, Then Price","description":"\u003cp\u003eValue-based pricing—pricing a product or service according to its value to the customer rather than its cost—is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.\u003c\/p\u003e","brand":"Andreas Hinterhuber","offers":[{"title":"Default Title","offer_id":52255663259990,"sku":"9781032012193","price":212.19,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032012193.jpg?v=1767785059","url":"https:\/\/www.bookshop.ee\/products\/value-first-then-price-taylor-francis-ltd-9781032012193-building-value-based-pricing-strategies-andreas-hinterhuber","provider":"Bookshop","version":"1.0","type":"link"}