• Book cover of: Marketing Communication

Marketing Communication

New Zealand) Varey Richard (University of Waikato

€298,06
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Kalba Anglų k.
Leidimo metai 2001 m.
Puslapių skč. 416 psl.
Viršelis Kietas viršelis
ISBN 9780415230391

Marketing Communication

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.

Book cover of: Marketing Communication

Marketing Communication

€298,06
€298,06 €307,75