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Advanced Database Marketing
Innovative Methodologies and Applications for Managing Customer Relationships
Müügihind
€151,00
Tavaline hind
€175,16
Ühiku hind
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Ei ole saadaval
Autor Kristof Coussement
Kirjeldus
While the definition of database marketing hasn't changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems.
Advanced Database Marketing