Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.
Pehme köide · See väljaanne
€93,37Tarne 3-4 näd.
Kõva köide
€240,49Tarne 3-4 näd.
