Best-Worst Scaling

Discover the groundbreaking insights of Best-Worst Scaling by Jordan J. Louviere, published by Cambridge University Press in 2015. This comprehensive hardback edition spans 360 pages and offers the first systematic exploration of best-worst scaling (BWS), a cutting-edge methodology in choice experiments.

Delve into the three distinct types of BWS as the author expertly introduces and analyzes their applications. With illustrative case studies and practical examples, this book serves as an essential resource for understanding how to implement and evaluate BWS across various disciplines. Whether you are a researcher, practitioner, or student in the social sciences, Best-Worst Scaling equips you with the knowledge to enhance your choice modeling techniques. Don't miss the opportunity to elevate your understanding of this innovative approach!