• Book cover of: Brand Culture

Brand Culture

USA) Schroeder Jonathan (Rochester Institute of Technology

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Kalba Anglų k.
Leidimo metai 2005 m.
Puslapių skč. 224 psl.
Viršelis Minkštas viršelis
ISBN 9780415355995

Brand Culture

Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.

Book cover of: Brand Culture

Brand Culture

€76,73
€76,73