Building Strong Brands

Tavaline hind €24,99
Kiirkuller (2-3 tööpäeva)

David A. Aaker

400

2010

Paperback / softback

Simon & Schuster Ltd

Vöötkood: 9781849830409

Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.