Building Value through Marketing

Discover the transformative power of marketing with Building Value through Marketing by Philip Sugai. Published by Taylor & Francis Ltd in 2020, this insightful hardback edition spans 226 pages and offers a practical approach to crafting effective marketing strategies.

In this essential guide, Sugai delves into the art of developing marketing plans that go beyond mere profit. Learn how to create value for not just your bottom line, but also for your customers and stakeholders. Whether you're a seasoned marketer or just starting out, this book equips you with the tools and knowledge needed to elevate your marketing efforts and drive sustainable growth.

Enhance your understanding of value-driven marketing with Building Value through Marketing—a must-read for anyone looking to make a meaningful impact in the world of commerce.