The CEO Guide to Sales

Discover the essential strategies for sales success in the CEO Guide to Sales by Lars Henningsson. Published by Troubador Publishing in 2021, this insightful paperback spans 128 pages and delves into the ten critical areas that executives must master to excel in sales. Drawing from extensive experience with clients, Henningsson and his co-author, Holm, provide practical insights that have been successfully applied in their leadership and consulting roles. This guide is a must-read for CEOs and business leaders looking to enhance their sales acumen and drive growth in their organizations. Equip yourself with the knowledge and tools needed to navigate the complexities of sales and achieve remarkable results.