Challenger Customer

Tavaline hind €30,99
Kiirkuller (2-3 tööpäeva)

Matthew Dixon

288

2015

Paperback / softback

Penguin Books Ltd

Vöötkood: 9780241196564

Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.