The Construction of Preference

Discover the intriguing world of decision-making with "Construction of Preference" by the esteemed Cambridge University Press. Published in 2006, this hardback edition spans 810 pages and delves deep into the fascinating concept of preference construction. Often, when faced with choices, individuals find themselves uncertain about their true desires and must create their preferences 'on the spot.' This comprehensive exploration outlines the evolution of preference construction across various fields, including psychology, economics, marketing, law, and environmental policy. Ideal for students, professionals, and anyone interested in understanding the complexities of human choice, this book offers valuable insights into how preferences are formed and influenced. Enhance your knowledge and decision-making skills with this essential read from Bookshop.