• Book cover of: Consumer Behaviour and Analytics. By: Andrew Smith

Consumer Behaviour and Analytics

Andrew Smith

€195,00
€195,00 €201,50 Väljamüük

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Autorius Andrew Smith
Kalba Anglų k.
Leidimo metai 2023 m.
Puslapių skč. 214 psl.
Viršelis Kietas viršelis
ISBN 9781032388373
Leidimas 2 ed

Consumer Behaviour and Analytics

The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.

Book cover of: Consumer Behaviour and Analytics. By: Andrew Smith

Consumer Behaviour and Analytics

€195,00
€195,00 €201,50