Consumer Vulnerability

Explore the intricate world of consumer vulnerability with the insightful book Consumer Vulnerability by Taylor & Francis Ltd. Published in 2019, this engaging paperback spans 190 pages and delves into the significant contributions of marketing scholarship to our understanding of consumer challenges and potential solutions. The authors aim to enhance both individual and societal well-being through their research, making this book a valuable resource for anyone interested in the intersection of marketing and consumer protection. Originally featured as a special issue of the Journal of Marketing Management, Consumer Vulnerability is a must-read for scholars, marketers, and advocates alike. Discover how marketing can play a pivotal role in addressing consumer needs and vulnerabilities today.